Page 8 Advertisements Column 1

Colonist, Volume LVI, Issue 13598, 7 October 1914, Page 8

IfiSl IMPORTANT A aJMi yg a H fl iJTa^ »^B s& ra<sß3s MOTICEHull BB B I fc^ I BmW b§ Baml H jkrJsTkl k* ooDßcquc'v.re fllßln B *JI'I nMB B Bh^ >« Bi jLzII«IiZ^JHI °' numerous mii JlSll BB^HaUSBHHBMHHfIi^Bn^fIfIHBHMHSraBSSEii tafcionspurcbasen f "DINNEfORD'S" >mi "_•,,. on every botth mO Safest and most and label. n^&a "30* Gentlo Jilooiciiis for . _—.»»mm«nma» ' of Pregnancy, I> £3, The Universal Remedy for Aoidity of the Stomach, Headache, <^^S£?"J Heartburn, Indigestion, Sour Eructations, Bilious Affections. ADVERTISING gawsrs-*--'--AT one of his recent lectures on advertising, given at Liverpool, England, Thomas .Russell, of London, emphasized strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reJB duction of price. Indeed, the more an article was i I advertised the cheaper it became, and the more self- 1 I interest compelled. the manufacturer to keep up the . ■ ■ quality. Certain articles of great value to the publio 9 | could never have been manufactured at all had it not I been that advertising ensured a sale large enough to I warrant the putting down of the elaborate and very ■ costly plants. Advertising was the cheapest method H yet devised by the wit of man for the sale of hone3t H goods. The great commercial discovery of the age was H that it did not pay to advertise unless the goods adver--9 '.' tised were honest goods, while nothing which was not H true was good enough to put into an advertisement. II The " Commercial Review " points out that—" Un- I II " doubtedly the first and most potent advertising force I I "of the present day is the newspaper. Here is a field I I "so vast and so complex that it needs the most care- I ■ " ful study of every varying condition to accurately I I "estimate it? possibilities, and a whole army of I , ■ " specialists and experts in all branches of service have I i IB " come into being." . ■ .!