Page 8 Advertisements Column 1

Colonist, Volume LVI, Issue 13592, 6 October 1914, Page 8

«m important fill 11 Kt^ 1111 TM nj rfWll IP 1 lit MLflj NOTICE. fllnl I |raj Mf^M MgkH A ■ HAY J| M_S i^^S^^L^fll °' numerous inn. -^ L^B^^— WM^^^^i^^^BJ^BßS—■^■■"'B maßt see nami A \^ "DINNEFORD'S" O. oa every bottli ___ Saia-t and most and label. 2£ai 2 Geullo Medicbie for -» Infaats, Children, M^BJBBPMBBB^B^P^^^S^'^stBWB^^ C^ j-j-j . Delicate Females, Hif■ vll P4 i ■ SHb^^l yj^W 2S »T^ and the Sickness Bi J .r-^ m^i 1 fck B **^^ J r —*J r CD of Pngnancy. EHWrHwißnfniilttlmWlßWßfcßPfflTO^BilM^^ Js» O, The Universal Remedy for Acidity of the Btomaob, Headache, Heartburn, Indigestion, Sour Eructations, Bilious Affections. Ha ■ * . - . I 1 ■ A'&one^of his recent lectures on advertising, given at Liverpool, England, Thomas Eussell, of London, emphasized strongly the value of newspaper advertising. "The time," he said, "was ripe for a grsal extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact thai scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more selfinterest compelled the manufacturer to keep up the quality. Certain articles of great value to the public " could never have been manufactured at all had it nofc been that advertising ensured' a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method I yet devised by the wit of man for the sale ofhone3t I goods. The great commercial discovery of the- age was | that it did not pay to advertise unless the goods adver- ■■■ I tised were honest goods, while nothing which was not ■ ■'• true was good enough to put into an advertisement. ;! The "Commercial Review" points out that—" Un- " doubtedly the first and most potent advertising force "of the present day is the newspaper. Here is a field " so vafet and so complex thatjt needs the most care- ; "ful study of every varying condition to.accurately 1 "estimate its possibilities, and a whole army of "specialists and experts in all branches of service have " come into being."