“ CHAMBERLAINS ”

Te Awamutu Courier, Volume 60, Issue 4235, 24 January 1940, Page 11

“ CHAMBERLAINS ”

“BROLLY” VERSUS SWASTIKA. Even Mr Chamberlain’s umbrella, honoured representative of the 20,000,000 “gamps’ ’in Great Britain, is helping to fight the Nazis on the front where economic warfare is being waged. A large increase during the past year in orders for “Chamberlains,” as umbrellas have now been nicknamed, has beeu attributed by manufacturers to the Prime Minister’s influence, says a letter from London by air mail. Now the umbrella’s increased popularity is bringing material as well as moral support to Britain at the expense of the Nazis. The disappearance from the British market of rayon umbrella cloths made in Germany, under subsidy from the German Government, has given Lancashire a chance which is being eagerly taken.

Already Lancashire-produced coloured woven umbrella cloths are on the market and selling in quantity for the first time for several years. A North of England textile expert says:—“The British cloth is vastly superior to that recently obtained obtained from the Continent, and as ‘value for money’ it is much ahead of

the German goods. “ There is a parallel case with certain high-class novelty furnishing fabrics made jn vat-dyed rayon yarns; they are not only better in design and general appearance than the goods formerly imported, but they have an excellent degree of fastness to light. German goods fade in more than one sense of the term.”