A POOR “SHOP-WINDOW”

Te Aroha News, Volume XLI, Issue 6545, 18 November 1924, Page 5

A POOR “SHOP-WINDOW”

NEW ZEALAND IN THE STRAND FADED MEAT AND ROPE ENDS “If these is one thing New Zealand takes a pride in it is her rugs, and one would have thought some sort of display would have been made at Wembley Exhibition, but no, on both occasions upon which we visited the New Zealand Court, the rugs instead of being spread out to the best of advantage, were simply thrown in a heap.” Thus Mr T. A. Low, of Auckland, who got back by the Makura, from a very pleasant trip to Europe and America. He., said he was not ipressed by "the New Zealand Court at Wembley. There was just the difference between the court and what it might have been that there was between a wholesale:,warehouse and a skilfully dressed window in an up-to-djate retailers. The stuff there was alright, but it was not attractively displayed. * Mr Low found just the same lack of grasping ah. opportunity in the New Zealand agency in the Strand. The window of the Commissioner’s offices was to all intenfs and purposes our “shop window” in London, and one would have thought an attempt would be made to show something of which New Zealand was capable. But what Mr Low saw was the reverse of a good advertisement for the Dominion. In one of the two windows that form the Strand front of the High Commissioner’s office, ther4 was a couple of carcases of frozen meat' which had been there so long •' that they had lost their freshness and were quite faded. It was a very poor advertisement for the splendid mutton and lamb that New Zealand sent Home. In the other window were a number of little glass bottles containing seeds and grain, some honey, and there were a “few bits of rope ends, rather dirty at that.” The whole display was the reverse of attractive and anything but a recommendation of the Dominion. Australia House on the contrary had a very fine display advertising Australia, and they were frequently changed. The display of Australian fruit, for instance, was very bright and attractive. Even British Columbia made a better display than New Zealand.