A NEW IDEA, AT ISITT'S.

Sun (Christchurch), Volume V, Issue 1507, 11 December 1918, Page 9

A NEW IDEA, AT ISITT'S.

• CHRISTMAS GIFT GOODS AT SALE PRICES. EIG SALE STARTS TO-DAY. Sales are common enough when goods are oul of season, but to run a sale just when people are Wanting the different articles—to reduce prices when the demand is at ils greatest—is an idea that is sure to win universal approval. And it is just this step thai liie progressive linn of Isitt's, !. '., have taken. To-day they commence a sale which will place a fine stock of Christmas gift goods—probably the finest in Christchurch—at the disposal of everybody at greatly reduced prices. Prices have been unhesitatingly reduced by Ibis live firm of booksellers, and every department shows reductions varying from 10 per cent. to 50 per cent. Isitt's selection of Christmas goods is very extensive. A special feature is made of leather! goods, such as Indies' bags, purses, l writing cases, dressing bags, attache cases. Then there are 1 lie everpopular travelling bags, brief baps, cic. Letter coses and wallets rank bi'ih in the estimation of men, and form favourite gifts for them. Hooks are ever-popular gifts, and at Isitt's you have the latest novels, books on travel, standard poets in presentation bindings, not to mention thousands of attractive booklets in dainty bindings, including suede leather, which are largely taking the place of Christmas cards. For children there are a host of picture books, and anrnnds, including "Chatterbox," are prime favourites with youngsters. Rible, prayer, hymn, and devotional books in everv conceivable stvle of binding will find many purchasers. Christmas cards and artistic calendars are, of course, in great profusion, while a new departure is (

j n department carrying toys for tbe toddlers. Fountain pens, snap I albums, and many other lines suitable for Christmas Rifts, arc obtainable at the progressive iirm of : Isitt's. in Cashel Street—and from to-day sale prices will rule in every department. .14