Page 4 Advertisements Column 1

Sun (Auckland), Volume IV, Issue 985, 30 May 1930, Page 4

m mmm - * * .1 s# t MM 1 f IW : ;V* ~ - v m Wk W w A PI mm. m F L ux amous London stars insist on MADGE ELLIOT insists on Lux for her stage garments. for all fine washing

*• Lu* and only Lux cares for my stockings—keeps them always lovely-looking. —GRETA FAYNE, the star in the London success “ Lucky Girl.” i STAGE stars know, perhaps better than anyone else, how important it is to keep their costly, fine garments and stockings lovely-looking. So leading dance and stage stars insist on Lux for all fine washing especially for their expensive stockings. “It keeps them beautiful twice as long,” they say. Care for your fine things, silks and woollens, the way famous stage and screen actresses do. Wash them always in sparkling Lux suds With Lux you avoid all harmful rubbing; and according to the fabric experts it is rubbing with hard soap which wears down delicate fibres, makes “ runs ” and “ ladders ” in your silken stockings, leaves your precious woollies hopelessly spoiled and shabby looking. Lux cleanses gently, safely. Start using Lux for all the fine washing for your silks and woollens. You know Lux won’t shrink: woollens or harm any fabric water alone won’t harm. A little goes so far. It’s a true economy. .>* > Miss MARIE LOHR, London’s charming stage favourite, says : “My maid always uses Lux for my precious woollies.’' GRACIE FIELDS says: I have learned from experience that only when my stockings are Lux-washed can I be sure of their appearance. I always insist on Lux —it keeps my stockings beautiful twice as long. 1 v r V<W\/v A <‘> LUX LEVER. BROTHERS CN.ZJ LIMITED, PETONE LX 1-29 G NX

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