TELEVISION OF MOVIES

Sun (Auckland), Volume III, Issue 739, 12 August 1929, Page 15

TELEVISION OF MOVIES

NEW METHOD OF PROJECTION Paramount Pictures organisation has purchased a half interest in the huge Columbia broadcasting chain of radio stations in America, according to recent advice received by John W. Hicks, jun., managing director of Paramount, from Adolph Zukor, president of Paramount in New York. That deal brings into union the leaders of two amusement companies in their respective spheres. The new co-operative effort, combining radio, screen and stage talent, produces a powerful combination and it portends the the early practical broadcasting of motion pictures by television. Television of motion pictures would do away with the actual projection of film in theatres as entirely new apparatus would be required to tune in on a central broadcasting station where the master picture would be broadcast to theatres.

•The public may expect television in use within three or four years.” Mr. Hicks stated, “and that new form of broadcasting motion pictures would apply to talking productions as well. ’ The Columbia broadcasting system numbers 53 powerful stations in its hook-up in America. Its key station is WABC in New York City Among it=* sponsored programmes are the bestknown features of the air, sometimes heard in New Zealand, such as the Paul Whiteman Hour, Old Gold features, De Forest, Kloster, Radio, True Story, Coco Couriers and Sonatron hours.

' The combination of Paramount and Columbia in radio broadcasting will make available for the air the Paramount personnel and talent which has already become internationally famous through screen appearances such a 3 Charles (“Buddy”) Rogers, Clara Bow, Baclanova, Eddie Cantor, Walter Huston. Maurice Chevalier and Hal Skelly. Television on a commercial and practical scale is coming, according to an emphatic statement by William S. Paloy, president of the Columbia broadcasting system.

“With our new amalgamation of interests ” Mr. Paloy announced, “Columbia can lean on Paramount for the new problems entailing sound picture productions to be broadcast, and Paramount knows it has an outlet in presenting television features to the public.”