Page 11 Advertisements Column 3

Sun (Auckland), Volume III, Issue 714, 13 July 1929, Page 11

Smooth to the lips are the ‘lvory’ tips V v \ E RE§ of course ! 1 # fm* f k * 3 <r is fat'm holds a secret ahou SECRETS! What secrets can there be in producing good meat ? Several, and this advertisement reveals pne of them. It s like this: Hellaby’s know that in order to sell uniformly good, tender meat it is not enough to buy only young, well-grown stock—other precautions must be taken. For instance, no beast should be sent direct to the dressing works when tired after a long journey. A tired beast is generally a tough beast, for exercise and fatigue harden the flesh and muscles. And so Hellaby’s keep two farms near Auckland for the express purpose of giving all their stock several weeks in which to regain prime condition after travelling to the city. Extra care such as this is the secret of the exceptionally good quality of a “Better Meats That Cost You No More. ”