NZ-MADE BOOTS ARE equal TO OVERSEAS

Sun (Auckland), Volume III, Issue 637, 13 April 1929, Page 7

NZ-MADE BOOTS ARE equal TO OVERSEAS

same machinery, latest ideas, trained men That efficient manufactures a tal connecting: link between produc(?rl an d distribution the national ro sperity of New Zealand is fully real?«ied by the well-equipped boot and sho© manufacturing firm of G. A. Coles tnd C°.» Ltd., Eden Terrace. For years this firm has been perfecting the equipment and organisation rt f every department of their business, until to-day they are capable of producing boots and shoes not only of a quality equal to the world s best, but at a reasonable price. It is no exaggeration to say that Coles.as a typical example of New Zealand manufacturers, is just as efficient as overseas concerns. This great fact is obscured because overseas and NeW Zealand businesses are working •inder different conditions. The New Zealand business is smaller just because the sales are smaller, but were more New Zealanders to demand New Zealand-made goods they would give t heir factories a chance to expand and develop. Nevertheless, even at present. the local industry can proudly hold its own. There are three main reasons for this. Mr. C. W. Coles explained to a Sun man recently. First, there is the fact that identically the same machinery ;s Installed here as is in use In the overseas factories, and new machines ar« constantly being installed. Secondly, the firm is in constant touch with the great world markets and receives details of the latest ideas ,n styles and colours, and so on, immediately they are designed in France or England Trade journals, patterns. colour charts and sample lasts, are ronstantlv arriving, and any improvement. no matter wffiat it is, is at once adopted. The final reason is the calibre of the \y w Zealand workmen as demonstrated by the immediate success of Sow Zealanders who have gone to the bis: factories in America or England. With the best machines with the latest ideas and with W'ell-trained men there is every reason why New Zealanders should buy New Zealandmade boots and shoes. A NUTRITIOUS FOOD “K.P” EXTRACT OF MALT As a restorative and nutritious food for convalescents, there is no equal to the New Zealand-made product, ••K.P.” Extract of Malt. This extract of malt is made from the very best malted barley by a special process by which the nourishing property of the malt is completely retained. It is concentrated in vacuo, therebv : r reserving the full diastatic value of the malt. The product is unfermented , and free from alcohol. It is made from specially selected Sew Zealand-grown barley, which is not only unexcelled for the production "f malt . but provides an avenue for the Sew Zealand farmer and barley grower K.P." Extract of Malt has an unrivalled nutritious and restorative value for convalescents, eepeciallv ahere weak digestion is present. hniMi childr< \ n requiring a special huilding-up diet producing bone and muscle, and giving assistance to the digestion of farinaceous foods it is invaluable. It is so wholesome that it can even *° infa nts. mixed with milk h.P.” Extract of Malt is prepared at the laboratories of Kemptnorne. Prosser and Co.’s N.Z. Drug .0.. Ltd., and is thus an entirely New Zealand product. WARM WINTER CLOTHING 1 “ROSLYN” FAMOUS WOOLLEN I GOOD ARE OF FINE QUALITY Now that the wet weather has set * la ’ and the approach of winter is felt j ln the chillier breezes, the thoughts of f'' ry . one are turning to winter cloth- I ns—to warmer underwear and heavier overcoats. And it i s noticeable that whenever -J*™ woollen clothing is mentioned. I ,uL2 ulom “ tlcal, - v thinks of Ross and S famous “Roslyn” goods, rh °^ er a century recognised as ne standard of pure New Zealand *'n>llen goods. rh«fl e „ J Vot i lle . n industry was among o* the large industries lo be •tabluhed in New Zealand, and every r Progress has been made in every wrSli* The class and quality of the <>oiien goods produced equals, and en excels, the standard of the imp rted article, and ‘•Roslyn” woollen goods are always to the fore. . Ifl ® * mills have kept upkl v- e with their equipment, aqd ; u® , ew Zealand labour employed, ; gely trained by men from the lead- \ r* factories of Great Britain. is Quailed only in efficiency' by the direc- \© brains of the New Zealanders controlling the industry. , e Dominion-wide fame of “Ros:n “ aa been achieved only by the r®fTf ervin S policy of maintaining Quality at all costs. *jp op g the outstanding •‘Roslyn’* ',7 s ar e fleecy blankets and comfortr.ugs: suits and overcoats, noted r . “}®ir fine cut and good wearing Qualities; underwear of all descripons for men, women, and children; twiSi 8 and serges, worsteds and „ ee 9 s; ladies’ costumes and, coats. ,n most up-to-date modes: and article guaranteed to give last'nS satisfaction. NEW ZEALAND’S BULWARKS r .P?, e man ufacturing industries of a are its greatest bulwarks, ery factory is a fort; every work*s - an arsenal. Every' industrial «*Pn- turning out ploughs and culators and machine tools, and creat- t | ® wealth of all kinds, is doing more .. defend the shores of the country _an even its greatest ammunition | p ants can claim to do. ,For industry' j p® ans Progress. Progress means power. »s security. The best lines of j f rt ®” ce we can build against the un- ; run • y a ßSressor is a line of factories i wril. nor th and south, east and land*’ in this fair land ot New Zea ‘ THE POLICY OF THE U.S.A. j *e®*ent Coolidge recently stated Va Amer ican case very frankly; “Two l *nportant policies have been b y this country, which, while dir-p., n S their benefits also in other imn • ° n8 * have been of the utmost of tk rtan ? e to wage-earners. One ®n»Hi eße * s tbe Protective tariff, which t 0 D ® B our people to live according; t^ p ®®tter standard, and receiv'e a betof compensation than any any time anywhere on earth ran ® n Joyed. This saves the Ameri- | for the products of the rican workmen.”