CHRISTMAS TRADE

Sun (Auckland), Volume II, Issue 531, 7 December 1928, Page 13

CHRISTMAS TRADE

DRAPERS REPORT EARLY BUYING BUSY SEASON EXPECTED j “I am quite certain that this Christmas will be the best we have had for several years,” stated the manager of a large drapery and general store this morning. He based his assumption on the present demand which, he said, was earlier and bigger than that experienced for many years. Judging by present conditions he thought that people at last were beginning to realise the value of shopping early, llis figures for November were much larger than those of th© last few years and departmental reports showed that a large proportion °f the sales were for Christinas lines. At the same time he thought there would be a big majority who would again leave their shopping until the last moment. Those shopping at present were the wise ones, who realised the value of laying in their pres* ents at a time when they could do it leisurely, and receive good attention. The lust two or three days were always rush days when it was impossible to get the same service. V S *V lll< 1 uas always the possibility of the range of stocks, particularly novelties, decreasing. The demand at present was for medium-priced goods of a useful nature, preference being shown for at tides that were both ornamental and useful. Bookshops report that although the | publlc ls looking around. people , seemed t u be in the process of making |up their minds rather than actually ! ’ Tliey ex P* ct the Christmas j L-ade to set in next week.