THE SUN Leads—Others Follow

Sun (Auckland), Volume 1, Issue 86, 2 July 1927, Page 1

THE SUN Leads—Others Follow

free Insurance Benefits Extended

£I,OOO Payable to Victims of Railway Accidents

The people of Auckland were highly amused yesterday to learn that another newspaper which originates nothing, and contents itself with slavishly copying THE SUN had come to light with an insurance scheme. r 3 SUN was the pioneer in New Zealand in the matter of free insurance to newspaper readers and THE SUN’S Free Insurance jsstill the best value offering. THE SUN’S Free Insurance scheme is still the best because:— 1. THE SUN prints the full conditions so that its readers know what they are getting. 2. THE SUN assumes responsibility for the payment of claims and SUN readers run no risk of litigation with an insurance company. 3. THE SUN benefits are more liberal and comprehensive than those offered elsewhere. In a special announcement ou Page 16 particulars will be found In detail of extended benefits available to readers under THE SUN’S free Insurance. flie amount payable in the case of a subscriber being killed in a railway accident has been increased to £I,OOO. Changes Effected By THE SUN

|N r a comparatively short space of time THE SUN has effected trans(brmations in the newspapers of lackland. Let anyone go to the public library ud compare the newspapers of IS jonths ago with the journals of today and they will speedily discover mat a little competition has done.

The advent of THE SUN has been responsible for: 1— Illustrations in the daily newspapers. 2 Largely increased space devoted to news, and greater activity in seeking it. 3 Earlier publication and vastly improved delivery. f—lntroduction of new features, including children's section.

s—Motor transport to rural disdistricts and giving country readers the news on the day of publication.

6—Football and other competitions, with substantial prizes for newspaper readers.

7—Free Accident Insurance to subscribers, with substantial payments in case of death or disablement.

THE SUN publishes more news and reading matter than any other dailynewspaper in New Zealand. The average for the month of June was 100 columns daily of news, pictures, stories, articles and features of general interest. No paper in tho Dominion, either morning or evening, approached this.