It Pays to Advertise

Sun (Auckland), Volume 1, Issue 64, 7 June 1927, Page 13

It Pays to Advertise

KNIGHTHOODS TO THE PROFESSION A DVERTISING men are coming “into their own.” Several knighthoods have been conferred on them in recent years. 'ln the last birthday list of honours there is one item of especial interest to us,” said Mr. Clinkara, the president of the Auckland Advertising Club, at its luncheon to-day. William CrawLord is now a knight of the British Empire. BLe is one oi trie outstanding advertising men in London and a director of the Empire Marketing Board, which was granted £i,OUO,OUu per annum to advertise Empire products to the British peoples. Bor that reason he has been given a knighthood. Me follows three other advertising men. Sir Medley de Bas was the principal organiser oi tne advertisement lor the Biitisn Government in the early days of the war, both for nnance and recruiting. Sir Merberi Morgan assisted with the management of the campaign which raised money for charities. Sir Charles Higham, who organised and built up his own advertising business from zero, was the nrst of our profession to be elected to .Parliament. “This shows what the profession nolds for any advertising man who nas the grit and energy to get to the top. Advertising in years gone by was considered a parasite on the community; business men would shut up like oysters when you mentioned ‘advertising’ to them. Now it has come into its own. “Not only do all progressive business houses welcome advertising, but no election or civic function can be held without it. We have a great future, in which advertising will become even more important than it is at present. Our Advertising Club should co-operate with the Chamber of Commerce and City Council with the industrial and tourist advertising.”