THE BURNING QUESTION.

Stratford Evening Post, Volume III, Issue 348, 1 May 1935, Page 2

THE BURNING QUESTION.

On the beach at Cannes and at Malibu, the seashore rendezvous of .the Hollywood stars, the trend is all in favour of a golden tan this summer. To tan or not to tan is no longer a style question. It is equally smart lo be hearty or delicate —so long as you do it well. The subject is perhaps a little out of season but hot out of place. TANNING IS primarily a “young” style. After thirty, a woman who goes in foi j.t is apt to look much mon durable than decorative. After forty, it’s a gamble which few women can afford to take. After fifty, facial suicide. The first requisite then for a successful tan, is a moderate amount of youth. Suntan only accentuates the lines of a tired or wrinkled face. And the aftermath is much more unpleasant for the older skin which has lost its comeback power. A WOMAN’S natural colouring should also influence her attitude toward tanning. For redheads, suntan is practically taboo, since it dulls- to a certain degree the delightful contrast of skin and hair and is dynamite to the freckling tendency. 1 With gray hair also the results are usually disappointing. The most delightful combination is a very fair hair and a rich brown complexion, although this sometimes presents dif- j ficulties because of the delicacy of I

the blonde skin. Medium hair and eyes arc pretty safe for tanning, hut the very dark woman has to be careful, the danger being that she will look a little coarse, as she often does if she wears an excessive amount of cosmetics

FACIAL CONTOUR as well as colouring is a determining factor in the suntan case. A smooth, young slenderly rounded face is ideal. The too-thin face may be made to look rounder by this method, but if it’s tired or fragile, the results are often incongruous. And as for the fat face —it might as well put on a pound us to let itself get tanned.

The picture, then, that we have of .the girl-who-goos-in-successfuily-fnr .tanning is a vital young creatu're —slender, rounded and debonair. She swims, rides, golfs, plays tennis, looks like a dream in simple sports

clothes, and then surprises you by appearing even more delectable in Schiaparelli’s latest dance frock. Her tan comes easily in the summer—and leaves easily in the fall. COULD SUCH a person be you? If by chance it is—then by all means tan. But do it gradually. Five minutes exposure to the sun will do for the first day. Ten or fifteen the next and for the rest of that week. The second week you might try half an hour, the third week an hour. And from their an ad infinitum.

Rubbing the body with oil before exposure will help to keep you from burning. Having started this procedure, however, remember that you

must keep it up. Home from the beach, a generous application of skin and tissue cream is all in order. This will help to keep your skin soft and flexible and will go far in conditioning it from the ravages of sun and wind. WHEN ONE goes in for a dark complexion in the summer, the skin is apt to take on a slightly richer, rosier glow, and the fair complexion does well to match itself with a make-up that harmonizes with the

suntanned colourings,

All conditions being propitious, tanned skins look well with a minimum of rouge. The lighter powders are apt to appear a bit ridiculous.

Another point to hear in mind Is to have your powder base match your skin, too, so the un-made-up portion of the skin blends easily with the part that is made-up. The best thing ! to use is Liquid Suntan—a rich redI dish brown—which not only acts as a foundation, but also protects the skin from the drying effects of the sun. Its companion face powder, the same deep shade, goes on smoothly and stays on, a rich glowing colour. Tan often seems to flatten out the features and many find that the smart thing to do is to contrast this monotone effect with a Vermillion Lipstick. Since tan dwarfs the eyes, a certain amount of eye make-up is teally helpful. (Use blue or green—• not brown). Another ismart and amusing thought with suntan is to colour .the finger-nails with a bright it'd shade to match the lipstick. And, on the beach, matching fingernails and toe-nails is also not unknown.

But quite soignee, don’t you’ think?