MAYFAIR TO HAVE OWN CINEMA

Stratford Evening Post, Volume II, Issue 356, 13 September 1933, Page 5

MAYFAIR TO HAVE OWN CINEMA

No Seats Under 2/6

“VERY HIGH CLASS” FILMS

Front a Correspondent in London

At last Mayfair is lo have a cinema of its own. It will not be the common or garden kind with huge auditorium and glaring signs such as one sees in any big city; but a place that holds only 500 people, with no gallery or balcony, no queues on the august pavement outside, no organ, and no seats cheaper than 2/G. The site chosen is on the corner of Curzon Street and West Chapel Street, and the building has been designed so that it will be in keeping with the architecturural charac ter of this district. No advertisements will bo placed outside the cinema, and the walls are to be so thick that Mayfair residents will not he disturbed by talking films. It has been proposed that the Marquis do Casa Maury shall be (he managing director of Hit' cinema; that every patron shall he provided with an armchair; and that the films shown shall he be “very high class,” though as yet no definite programmes have boon thought out. There have been a few protests from Mayfair residents at the thought of having a cinema in their midst, but as there, are already night clubs, hotels, shops of every description, including bakers and milliners, and even a public house or two in the district, those scruples have been overcome by the promoters of the scheme.