Page 2 Advertisements Column 3

Stratford Evening Post, Issue 9, 2 August 1930, Page 2

C 3 • 'WJFS rate fomati tiS32s> <mia m. £3 operative London r!!lillil|i||li!'(ilil!:il!i | llli!ii! ! ' , !!li' „■ S’. -•• 1;. -flfe. *'• , : 1 ■ ." j !liiii;^iii!iii!l!i!!i'i!n;! , i!l!» mm i -h V ■, -K '• V: .pc' •vrjjf. r?--; 33 ■■■■ y> .>■ ; :•; , .yEVt, ‘ ’’ ' \ ■ sI-: ■ >:a;3' ■ ;:3. 3 v ' i *&r ■■ m MS .3 - V.'A >•'•; A /V i; • It r - » v - 3 I < m:£: . fiST 33 ; ■mi ■«: ;U. I ,33 sss mm ff- ft P#: » !f IS s 3 f.’.Tft j 'V . I 3... | m $$ M ii tow p r'm J{,V>-V li 3:S ' 'v.3' &s >• m m m k W ■ - ; ;o ; W; •■■■••■■'•>■.»* w.; mtv ' . ;...33.3gw.V.e>.->' mm ■ <“ »»r ' . & w. ?f!lRlill»3 s a®S fp»: ■‘ ■ w A. , wfe'gw ; w : '‘Sjt'j .•*•/■' y ' «•?.>* •**•*£/. ~'.: ’ : - f / 3 y.\ : ym W.;-*§ v.'SmJ :bJ s? adding guard over to ole y street. The Imposing Offices of Empire Dairies, Ltd., and Amalgamated Dairies, Ltd. Empire Dairies occupies the ground floor and the first, two floors, and is now receiving consignments of Butter, Cheese and Eggs from New Zealand, Australia and South Africa. Tolley Street, LONDON The New Home of Empire Dairies, Ltd., and Amalgamated Dairies, Ltd. The general public of Australia and New Zealand are, in more ways man one interested in Dairy t-re-duce. Naturally this applies more <0 the latter country than to th e former, j,i that of New Zealand’s primary industries dairying has established probably the most important place. No one can have any interest in the prodace without having heard of Tooiey Street. This is a famous thoroughfare of the dairying world, and it is here that we find established all of the imporuyu importers and merchants dealing in butter ana cneese. Their interests are not by any manner of means confined to produce from Australia and New Zealand, but include shipments of produce from many foreign countries. The thoroughfare itself is full of interesting history. One of the. most ancient bumuess streets in London, it dates back, as a business thoroughfare handling primary produce, many centuries. Inquiry into some of the earlier history of the street reveals that its original name was St. Olaf, a mun t > obviously given by the Danes, who, many hundreds of years ago, made their wealth out of dealings in raw produce from their own country. Later the name became changed to St. Olive, and we find French, Irish, and Dutch merchants being represented. At Inis stage business began to develop, and instead of produce from, oiig country coming in we find dealings in produce from Lie 1 oulineui and from Ireland. Jut how the name became changed from St. Olive to Tooiey is not mam- clear in any of the old records. Comparatively maa'l change lias occurfml in the natur e of business from these ancient times. V. e Ktill find primary proamq. from all countries being dcii\ered and collected on Lie wharves which Lv. as ;is generally known, Tooiey tit: with the River Thames. The only tremendously inodci'idsed ca incus vast quantities < L curge winch u: When it is realised mat Day’s Wn virtually the present owner;-. liiv, hand all I buildings in the ip i o pr1; lomes. at t admit . lie' away down the tin.rough..; from one end one sees 1 oh its fellows. indeed it do it, stands in an almost m the fact that its siic is aj co’.iverging at the head of If one were imaginaliv App' milding more '1 1 ted Empire Dairies, Ltd., is the result of successful negotiation between th e major dairying interests in Australia and New Zealand. It was rightly conceived at the time had come for combined action in the marketing of the Empire’s produce. For some considerably time now there has been a very apparent growth, of the combined buying movement. Never was there a hotter illustration of the old parable of th e father demonstrating to his sons the power behind a bundle of faggots as compared with the power in each faggot individually than has been provided by the modern methods of buying produce adopted in England. The effect of what is commonly called “one-man buying’’ is perfectly obvious. Competition for goods is stagnant, and the sellers who have up to now been acting singly have to meet a tremendously powerful combine individually. There is only one way to save us from comparative disaster, and that is to combat this movement by a combined selling power. No one cau have any quarrel with the buyers more or less amalgamating, but we shall be foolish if we do not meet this new movement by similar measures. Then, agafci we find that our produce is in the most rigorous competition with butters from all manner of foreign countries, most of them very close to the Old Country. The geographical position means that, butter can be made one day, shipped the next, and sold to the retailers in England on the third. The quality is not there, but owing to th e tremendous advantage the foreigner is able to get away with it. IVe ai’e more- than holding our own in the of quality, it being considered that there is no butler superior to that made Ki New Zealand and in Australia. but wo are not. as yet, getting th e full value for our efforts. To meet this foreign competition and to gain "■renter public demand for Empire goods, a great deal of service has been rendered by the various produce boards of the Dominions concerned, but it is useless building up a demand for the produce if, lot some por non of the year, supplies are not available. By dint of linking forces as has been done in Empire Dairies, Ltd., supplies can be regulated and fed on to the market in such a manner as to ensure that there will always bo a supply for 'the public who are beginning to demand our particular produce. The new movement is generally w*elconied j it hern <■ mated by those agents handling our goods that the ’iidu'sl i v is so important with both Australia and New Zealand that a uniform selling policy must be adopted to save friction and confusion. Lastly, it is hoped that >.l time the day of the market speculator will he over. ait ion by hr Lira of two ro 'holey Strmt. enough on ( > could OiU ITOItI and out, lor virtue (| i ads. loth Produce from our Dominion has, in the past, provided the material for many amazing market manipulations. The result has been reflected in ficbtious booms to be followed by devastating slumps Nethei Urn trader agent, merchant, nor producer wants eithei the one or the other, and we su ncerely hope that hy 1 hat and this building was standing guard oyer the ! it is this idea of it that we should cm-ry av.-A ' us because, broadly speak 11 g lion of Ibe two important fir ating from these offices. combined action on the part of Empire Dairies, Ltd and Amalgamated Dairies, Ltd., the British Public will , in , 'be able to huv good quality produce at a reasoniis is the exact func which ar 0 now open itlilc iinro, wWrt "ill velnrn for tte over^s. produce that just regard for Ids labours to which he is entitled.