"STRATFORD EVENING POST" SATURDAY, AUGUST 2, 1930. THE MEAT BOARD.

Stratford Evening Post, Issue 9, 2 August 1930, Page 4

"STRATFORD EVENING POST" SATURDAY, AUGUST 2, 1930. THE MEAT BOARD.

X j.Tia cigutn iUiiiiiai iXepoit oX i.u; jkua jl XouliccxS JJjiii'a, xci uj, xiiuiiii” as anj Ox turt xvlnu Citil mi- in. s>o iul-nouii u year. v/jie cnetnaug uxuiounceiixLJil is me succesbxux eunciiunoix ox negotialions wxtn tuc soup pxUg cUillpaXiXCb XXL axUXi,UUiX WiXXCiX niXx su\c pxuaUc.eX's uuuuL j*ov,UUO U seiibuxi. X XXXS XiXil JxCS till* loud savings iJi xiexgnL since when Lite Jii'st coil tract was signed, Well over c t/T,OuO,bUU, aixu brings the new rales TO per (•('lit. below tixo.se obtaining' live years ago. As tne period «1 Lin* con tract is again three years this is a very welcome reduction in. the “intervening- costs” between th producer and the consumer. it is encouraging' a iso that the Hoard is able to (piote Colonel Dunlop Voting, an expert sent out by the Tan pi re -'Cuke ting Board, lo the eltect tnut* the grading of all “passed ’ carcases is more “sysieinaiic-ally and carefully" done in xS'ew Zealand than in any oilier country visited by him. It would be so disastrous to Urn Dominion to have any carelessness shown that, the producers will not attach move importance to 1 his report than it deserves: but they ran a I least feel with fill' Board that the standard of quality has hcen maintained so far, and that if ihr> other count rax"; whu’h P\pnr l to the TBrted Kincrdom are rani'dly dm iirovim> - thei r methods- on l- own meat ns still hr«t. and will lose its place o-'lv if we are irresponsibly stupid.

Then flic interesting' ’illustrations to the report, one of which we reproduce on another page, show thal (he lloaid has not neglcdcd to advertise tin 1 Dominion when (he occasion lias been favourable for an actual display of carcases. Within its narrow and obvious limits this is the best of all forms of advertising', and it seems to have been usefuliy supplemented by a generous distribution of streamers. window discs, and show cards. There is also the astonishing statement in this section of the report flint during the year more than thme mil bon copies of the Board's booklet were placed m the hards of retailerjf. Tf the Board will also extend its • campaign, discreetly of course, to the daily newspapers of the Thiited Kingdom, it will not only increase the sale of New Zealand meat, hut increase the Homeland's belief in New Zealand enterprise. and its knowledge of New Zealand’s resources. The Board has great anxieties, because it has heavy responsibilities. When we remember that more than half of the annual value of the Dominion's exports is represented hy goods that have tojje carried in cold storage, we begin to realise what a disaster it would he if the meat industry lost, touch it h science. It is perhaps the most encouraging feature of the whole report, that the Board has been able to secure the co-oper-ation of the freezing companies, and the services of the Empire’s host refrigerating engineers, in guarding producers against this danger.