Page 8 Advertisements Column 5

Stratford Evening Post, Issue 91, 13 July 1928, Page 8

WE USE NEWSPAPER ADVERTISING BECAUSE- •%- ■■ •■-'-■ William S. Paley, -rice-president of the Congress Cigar Company, 6nds newspapers extremely rah able in sales and gives these re*. sons for the superiority of th<* i! \u. l< -1 i* << v' Jfcdi**. feT ineaium: " "(1) Because we iwtii expand otar contract and effort at will and and ok short notice, a» ooriditiohs may dictate. "(2) Because of th« advantage* of perfect position. We call plfiee our ads in that part of the paper which the bigger majority of our *»uyers turn to, "(3) Because of the urge of its advertising the results that immediately follow. The reade* presumes he has only to step around the corner to gratify ttie desire that has bees? created, and he acts. "(4) Because dealers absorb a goodly sh> r e ot the above feeling, and, in addition, they ldof tiptm this advertising ap local and ais real co-operati?? ' v We stock a wide range 'rf enveV (printed if pWtf}, Mm «II -office ctatioa«ry. StratfoH E r, «Qiai POBt. ' ■' - \'~"