Page 7 Advertisements Column 1

Stratford Evening Post, Issue 62, 24 May 1928, Page 7

■ ■ WE USE NEWSPAPER , ADVERTISING BECAUSEWilliam 9. Paley, vice-president of the Congress Cigar Company, finds newspapers extremely valuable in sales and gives these reasons for the superiority of the medium: ''.p) Because we can expand our contract and efforts at will and ttm/m fi^ notice, ajg 'icondi'tio*» may dictate. "(2) Because of the 1 advantages of perfect position. We can place our ads in that part of the paper whieh the bigger majority of our buyer* turn ta "(3) Because of the urge f of its adrertising the results that immediately follow. The reader F 0" »ume» he has only ta step} around ' *&• corner to gratify tlie desire that has bees created, and he acts. "(ji) Because dealers absorb a goodly of the above feeling, and, in. addition, they look upon thig advertising as local and as real co-operation." fiwsr Mrs Housewife. 5 An admirer of mlnC «>nce said to Me "WiAti'l .do appreciate about you Is that ,you are always so delightfciUy fresh and sweet." "It Is the H%y. I am .made. I suppose,* but It Is ttfce to get these compliments. After ajl, it la nothing but the trutfc and ' It li my boast that no matter how long you "keep me, I am always fresh ■ad-''quite-sweet about having been »»er r looked fa? a month or two. I ail .not thin-skinned—in fact, il Kfiren't any skin at all." »

Now my rival —Rouh Suetdoean't <now how to betmve in i Sftdy's paltry. Leave him unattended, for a few days even, and ho starts most disagreeable and grows Carriole grefln whiskers —quite unfit to mix with anybody or anything. tow* then it iw not his fault, it is just t «s yon aee he is so unre-'-e-J.. ."; rfte refined all-rrady chopped Beef 'Suet/ SHREDDY A'Trnyrs at your sendee. 1 \ To Restore ' ii Clouded Teeth I 'Vie Denial Method to Color and to Firm Tender Gums, » gums, too, are firmed; given the coral colour that is necessary to '*sot white teeth off.' 1 Run your tongue across your teeth and ou'll feel a slippery coating. That is , jilm. Old-type dentifrices won't successfully combat it. That's why your teeth :<»ave remained " off colour " regardless of that you did. i Now, in a new-type dentifrice called Pepsodent, those conditions have been met —you can clear that film off. Teeth , whiten amaiingly. One's whole appearance thus is often quickly changed. ** 9 Sold everywher* in two sties. Large Family Sue Bottle 2/6.