Page 7 Advertisements Column 1

Stratford Evening Post, Issue 61, 23 May 1928, Page 7

B WE USI NEWSPAPER ADVERTISING BECAUSEWilliam 8. Paley, vice-president of 1 the Congress Cigar Company, finds newspapers extremely valu'V. , in sales and gives those rea- ■ sons for the superiority of the medium: "(1) Because we can expand our contract and -efforts at will and and on short notice/ as eonch\tio»s may dictate. "(2) Because of the advantages of perfect position. We can place our ads, in that part of the paper which the bigger majority of our buyers turn to. "(3) Becauso of the urge of its advertising the results that immediately follow. The reader presumes he has only to' step? around ghi ootmt tQ gratify tVe desire that has beeji, created, and he acts. "(4) Because dealers absorb a goodly shara of the above feeling, and,: in addition, they look upon thig advertising ,aa local and as real 00-speratJon." >i ■ ■ Bear Mrs Housewife, ■\ An admirer of mlnC ance Bald to jae "Wfcat I do appreciate about ypu jtoHyvfresb/and; sweet." "It Is the WaytaWniade, I suppose, but it Is nice to get tbese compliments. After all, It is nothing but the truth and t| : Is mjr boas'* that no matter how long you keep me, I am always fresh' mid quite sweet about having been K»<rtor-looked tor a month or two. I arm not thln-ffklnned —in fact,, ,1 hfcYetft M»y ekin at alV* ? " Koir .niy rival—Rouh Suet—r doean't ijnow., how to behave In. a 3ady*s pa itry. Leave him unattend**i for a few days even, and be start? vrffl'idSr"most disagreeable and grows v«irrible gre<m { whiskers —quite fit 'to mix wif.h anybody oy anything, fav* then it in not his fault, it is Jusl; bi« you 3ee he la so anre-* 'Vv : - ■ >ne refined all-r*ady chopped Beef : ;.'/'Buet, SHREDDG, A r four service,

9 To Restore * Clouded Teeth » ;: ,; ! Hfor Dmtal Method to Color and to Firm Tender Gums. gums, too, are firmed; given the Wealthy coral colour that is necessary to #et white teeth off, Run your tongue across your teeth and rou'U feel a slippery coating. That is film. Old-type dentifrices won't successfully; combat it. That's why your teeth fcave remained " off colour " regardless of What you did. "Now, in a new-type dentifrice called Jepsodent, those conditions have been met—you can clear that film off. Teeth whiten amaiingly. One's whole appearuicft thus is often quickly changed. m> 9 Sold everywhere in two sizes.

Bonn! :rerai«^oi^i large Family Sue Bottle 2/6.