Page 7 Advertisements Column 1

Stratford Evening Post, Issue 56, 17 May 1928, Page 7

■ WE USt NEWSPAPER i ADVERTISING BECAUSE--' : X William 8. Paley, vice-president ! of the Congress Cigar Company, V / finds newspapers extremely valuable in sales and gives these reasons for the superiority of the medium: "(1) Because we can expand our contract and sfforts at will and and on abort notice, ag pondijt-) io»s may dictate. r "(2) Because of tha advantages; of perfect position. We can place our ads in that part of the paper which tho Digger majority of our buyers turn to, ■-'•■ % i tig "(3) Because of the urge of its advertising the results that immeoV- . iatoly follow- The reader presumes he has only to ste# around shf owxw tp gratify t\io desiro that has h*m> created, and. he acts. ■ "(4) Because dealers absorb a goodly share of the above feeling, and, in addition, they look upon thig advertising as local and as real co-operation." ,/ ; Sear Mrs Housewife, I An admirer of mine said to Jn^ ,r Wliat I do appreciate about you is|that you are always so delightIttHy fresh ; and sweet." "It Is the wajjfc I am made. I suppose, but It is nice to get these compliments. After all, It Is nothing but the truth and It is my 'ooasli; that no matter long you keep me, I am always fresh, iutj§ quite sweet about having been wver-looked foir a month or two. I am*; not thin-skinned—ln haven't any skin at. all.** Now my rival—Rouh Siiet—doesn't "know how to behave in a Dady's paitry. Leave him unattend««i for a few days even, and he starts ** I'jok most disagreeable and grows uorrible green whiskers —quite unite to mix with anybody or anything. Bp*. than ; . it is not his fault, it is''Just hie you see he is so unreHie. refined chopped Beef l^uet, SHREDDG* J, tfyruy* at /our service, 0 To Restore A Clouded Teeth Hie Dmtal Method to Color and wt o Fi rm Tender Gums. I HERE is now a way to quickly lighten clouded teeth. Tender gums, too, are firmed; given the healthy coral colour that is necessary to #et white teeth off. Run your tongue across your teeth and you'll feel a slippery coating. That is Ira. Old-type dentifrices won't successfully combat it. That's why your teeth have remained " off colour " regardless of What you did. Now, in a new-type dentifrice called Pepsodent, those conditions have been met—you .can clear that film off. Teeth whiten amazingly. One's whole appearanew thus is often quickly changed, g* W Sold everywhtrs in two sizes. Urge Family Size Bottle 2/3. :''"■"''■'*■■ # ,^„