Page 3 Advertisements Column 1

Stratford Evening Post, Volume XXXXIII, Issue 69, 16 September 1924, Page 3

BUILDING REQUIREMENTS '.'■"■■ No matter whether It is a house, garage, shed or otber SuthiilUling that you propose erecting, it will pay you to consult us for.— TIMBER CEMENT JQJNERY .".WRICKS ETC, ET's>, LIME ! ;| ROOFING FELT G.C. IRON GENERAL HARDWARE Local Distributors. G§(). Syme & Co,, Ltd STRATFORD. ~.,v ■;..<:, DON'T MAKE . i CHEAP SUITS t ■ ■ ANYONE CAN MAKE A CHEAP SUIT—JUST THE SAME AS A BUILDER CAN BUILD YOU A CHEAP HOUSE. OUR ONE POLICY IS TO MAKE /.j:' GOOD SUITS CHEAP. ■•: WE EVERY ONE OF OUR CLIENTS | KNOWS—WE CAN MAKE A SUIT. ONCE WE GET A CUSTOMER, HE'S OURS "FOR KEEPS." THERE'S A • REASON WHY. J j£ ~»<**. TRY US FOR YOUR NEXT SUIT. ££-;i , 'i> '.■'. . '■ ■'. -'.- ' ' p WEiGARRY THE LARGEST STOCK OF ENGLISH AND SCOTCH TWEEDS, WORST EDS, SERGES, ETC., IN STRATFORD TO SELECT 'FROM. WE DON'T ASK YOU >,. TO.SELECT FROM A PATT ERN BOOK. GOLOSTONE AND PATTERSON, LTD .>■}'.:*' * TAILOJCS, CLOTHIERS AND MEBCEBS, BROADWAY (Naxt Gaffaneya) STRATFORD.

HOW TO SELL GOODS THE.ETERNAL PROBLEM IN ~.,. ; ' BUSINESS. 'THE/Eternal Problem is Business, vsays a prominent English Busi-ness-man, is ','■ HOW TO, SELL GOODS. YOU may have the hest goods in the world, made of the best ■materials in the world, under ' the best conditions in the woii#, but-neither of these circumstances will sell those goods in sufficient quantities to make your , business .a. paying proposition. SEEING IS A THING IN .',,;.,. ITSELF. MANUFACTURING, distributing and environment are its foundations. At one time salesmanship was a personal affair. Before the democratisation of spending power and the opening of world-rWi.de communication between nations..- trade (was national and local, manufacturers and merchants could know all, or at all events, the .majority of their customers. THE PERSONAL ELEMENT r . - DISAPPEARING.* ■'.'' ■ <<v • AT that time.the personal element was the main factor in salesmanship, it still 'playacts part and is always likely to do so; but with the gradual but certain removal of the old pergonal contact between buyer and seller, the new factor of widespread and impersonal appeal has come into existence. NO SELLING WITHOUT ADYERTISING ; « THAT factor, is advertising, and its''importance is generally recognised. Advertising progress in the last twenty years has been pheno-, menial. 'At first .the progress 1 in an old country like our own, with its age-long traditions,, was slow. Advertising was looked upon as rather vulgar. BUSINESS 31 EN RECOGNISE ITS •■ ■..■:•:,••-,>'. VALUE. , BUT those days are passed, and the business man who does not believe in advertising' is as extinct as the dodo. He has either been converted ito the. new faith or washed out. The time is not- very far distant when ihere will be literally n o selliis •without''advertising. We are rapidly reaching ' the consummation of that inevitable evolution in salesmanship. !: ADVERTISE IN TH E "STrIfORD EVENING POST" LOOK' Ms up. Wo can advise yon on the method of Advertising best suited to your business.