Page 1 Advertisements Column 3

Stratford Evening Post, Volume XXXX, Issue 1, 3 September 1923, Page 1

PUBLIC NOTICPS. GIVEN AWAY! PHONOGRAPHS FOR SCHOOLS. School Teachers! School Committoo! (Jet a handsome Cabinet Phonograph, valued at £SO, FREE for your school. Wouldn't, it be great! Beautiful music to help school concerts, singing, drill and So forth. It is so easy, too. All you have to do is to collect the coupons out of Planter'& Pride Tea packets, and when coupons representing 2000 points are in hand, post them to the address hereunder, and a Gramophone will be sent to your school. Per&Uiide your friends and your pupils' parents to use the economical beverage. PLANTER'S TEA and save the coupons l . It won't take long to collect the required number*— many hands make light work. All get busy NOW 1 t - Tho coupons count aj3 follows:1 Yellow—in £ib packets, I Poin 1 Blue in lib packets, 2 Points/ 1 White—in 51b packets, 10 Points. 1 Red-rfin 101 b packers, 20 Points., Your School can have * fts many Gramophones as you collect coupons for! One in each room if you like!, All communications to "COMPETITION," THE COLOMBO TEA CO. LTD., P.O. Box 474, Dunedin. Wholesale Distributors:— BURGESS, FRASER AND CO, LTD. QEEAK \y ANTED, T'HE Passifern Dairy, Te Wera, Is now buying cream. Current prices given. Separators and coos Supplied. BEACHING THE FUBLIC. HOW TO DO ST. Many peoplo wlio have neve* sought publicity for their goods or products, and are almost ready te make a start, hesitate because' of their uncertainty as to the metbods or mediums to use. An authority on the question gives, the 1 following .reasons way these people can safely resort to the daily newspaper.,i | FIRST. Because the intelligent, well-to-do, or buying class in I general, read one or more of their 1 favourite newspapers, in fact, refuse to do without them.

SECOND. Because the public has* contracted the habit of reading the daily newspapers to learn the current no/velties that have been p.aced upon the market. These papers are laily visitors to every family. Everybody must have the news who lives in any sort of a civilized community, and it is riot the news alone that is of real importance to the readei ; the advertisements are also well' read, especially by women who are buyers of the household. Ilaice, advertising has become an integral part of the daily newspaper, and is sought after and read with the same controlling interest as the news THIRD. The advertiser makes no mistake in using the daily newspaper for *"<» initial campaign, because; he :an choose the territory or population best suited for his goods, or requirements, and avoid a needless money expenditure in trying to attract the attention of the whole people at once, and, moreover, because 'he is able with a minimum expenditure to determine in a short space of time a policy for the expansion and increase of bis business, FOURTH, The Hast and strongest reason is because the circulation *f newspapers are now so large and constantly growing, that the merchant or advertiser * obtaiuing new customers choose tint territory «r population in a far-distant territory that the press now fwvers. Action is something— result are everything in thestfe modern times. Consequently, if an advertiser desir** to feel the buying pulse of a certain community or country at large, or. in other words, find out the saleable merft of his g00d.% there i» no medium he can use to stoch good advantage as the newspaper. You can get action right away. ALL PRINTING ORDERS PBOMPTIT EXECUTED '"f BY THE :\. ""POST" V a JOBWKCr BEPABTMEHX, m.