Page 8 Advertisements Column 5

Stratford Evening Post, Volume XXXIX, Issue 100, 1 September 1923, Page 8

REACHING THE PUBLIC. HOW TO DO ST. Many people wlic have neve! sought publicity for their goods or products, and are almost ready to make a start, hesitate because of their uncertainty as to the methods or mediums to use. An authority on the question gives the following reasons why these people can safely resort to the daily newspaper. F i RST. Because the intelligent, well-to-do,, or buying class in general, read one nr more of their favourite newspapers, in fact, refuse to do without them. SECOND. Because the public has contracted the habit of reading the daily newspapers to learn the current novelties that have been p.aced upon the market. These papers are I ally visitors to every family. Everybody must have the news who lives in any sort of a civilized community, and it is not the news alone that is of real importance to the reader ; the advertisements are also well' read, especially by women who are buyers of the household. fUnce, advertising has become an integral part of the daily newspaper, and is sought after and read with the same controlling interest as the news THIRD.

Tile advertiser makes no mistake in usin<? the daily newspaper for his initial campaign, because he jah choose cho territory or population best suited for his goods or requirements, and avoid a needless money expenditure in trying to attract the attention of the uhole people at once, and, moreover, because he is able with a minimum expenditure to determine in a short space of time a policy for the expansion and increase of his business. FOURTH The last .aid strongest reason is because the circulation t of newspapers are now so large and constantly growing, that ..the merchant or advertiser = ehtainfhg new customers choose the territory or population in a far-distant territory that the now, covers. Action is something—rCsnLs are everything in these modern times. Consequently, if an advertiser desires to feel the buying pulse of a certain community or country at large, or. in other words, find rut the saleable mem of his good.*, there is no medium he can use to such good advantage as the newspaper. You. can get action right away. .

PRINTING ORDERS PROMPTLY EXECUTED BY T^IB “POST” PRTNTIXO DEPARTMENT. WRAPPERS—To Dairy farmers who make their own butter: Obtain your but ter-wrappers at the 'Stratford Post” Job Printing