Page 8 Advertisements Column 5

Stratford Evening Post, Volume XXXIX, Issue 96, 28 August 1923, Page 8

NEWTON KING L m STRATFORD HORSE FAIR. SATURDAY, SEPTEMBER 1, 1923 VKWTOX KING, TLd. will soil in thoir Stratford Horse Bazaar on the above date: DRAUGHTS, HALF-DRAUGHTS HACKS AND LIGHT HARNESS HORSES. On account Mr G. Pratt: I farm horse, good sort On account Mr S. J. Suistcd: 12 farm horses, good sorts On account of Mr P. Skousgaard: 10 farm horses, good sorts On account Mr M. Rowlands: 10 farm horses, good .sorts On account Mr J. G. Green; 1 farm horse, good sort All Horses must he yarded before 11.30 a.m. We can recommend buyers to attend litis sale if in ned of iTrst-class horses. Sale at 1 o'clock. T. 1. LAMASON inctionneer, General Merchant and Furniture Warehouse man. Agents for Westfield and Eclipse Fertilisers and Calf Meals. Produce of All Descriptions Stocked Clearing Sales Conducted Anywhere in the District MART SALES EVERY SATURDAY. ’Phone 249, THE PUBLIC SOON 1 i! EOKGETS I , ‘i EVIDENCE that "the shortest thing In the world is neither a mosquito's eyebrow nor a gnat’s whisker,” is presented in a series of booklets published by a well-known motor car manufacturer In an effort to get dealers to see the value of consistent advertising. The shortest thing in the world is the public’s memory. 'Ask the next man you meet some of these questions on national events and see hqw many correct answers you get," continues the argument. It asks what was the U-boat that sank the Lusitania, what was the disaster that Halifax suffered from, and it might have included a query about the name of the present vice-president of the United States. Public memory la short. The rank , and file soon forget. Advertising has a oumulative effect. Keep at it and the memory will linger—but Advertise once or twice and then quit, and vfhat was advertised is soon forgotten. There la a favorite saying around newspaper offices that nothing is so old as yesterday’s news. So old, in fact, that the newspaper readers as a class have forgotten most of It. Try remembering what was in day before' yesterday’s paper, Not so easy, le it? That’s Just the reason why

ADVKET I SI N G MIJS.T BE v. CO NT ! N II Oil S! HORSES FOR SALE. Always open to buy good sorts, Some first-rate Farm Horses, all classes of work. Apply— S. J. SUISTED Opunake Road, Stratford. ’Phone 369. SPANISH INFLUENZA AND MENINGITIS are stated by the Director of the Bacteriological Laboratory, University. Melboui;ne, to be prevented by eucalyptus SANDER’S EUCALYPTI EXTRACT not only contains the full amount of eucalyptol' stated to be requisite by this authority but is proved at the Supreme Court of Victoria to possess far greater antiseptic and healing powers than the oily and so-called ‘extract*.' If “on are not particular about yOfet* health you use any eucalyptus; if you are—you use only SANDER’S EXTRACT. Ft protects from all infectious diseases. Ulcers, poisoned quickly cured by SANDER’S EXIT? ACT “DON’T WE HAVE SOME FUN?” To listen to seine people talking, one would almost be led to believe that we intended to get all the cream in New Zealand. Why, it is all nonsense, because we are only capable of handling a very small quantity and even if we put up another factory we can only do a very limited The natural increase from year to year is some 25 per cent., so more factories must be required. We are, therefore, helping the dairy farmer and the country generally. * If you are not tied up to any other factory, you can safely give us a trial. “Competition is the life of all trade.” For further particulars, write MAORI LAND DAIRY AND PRODUCE CO., LTD., P.O. Box 185, Wanganui; Agents for “DIABOLO”