Page 1 Advertisements Column 2

Stratford Evening Post, Volume XXXIX, Issue 96, 28 August 1923, Page 1

PUBLIC NOTICES. 1 STRATFORD DISTRICT FALLEN SOLDIERS. MEMORIAL FUND. 'THE Committee of the Stratford District fallen" Soldiers Memorial Fund Invite voluntary subscriptions to the fund. A generous response has already been made to the call, but |t is hoped that everyone in the district will take part in the movement and the Committee will therefore welcome i subscriptions, however large or however small. Subscriptions may bo forwarded to any member of the General Committee or to the Hon. Treasurer, Mr Percy Thomson. COMMITTEE. J. W. McMillan (chairman), P. Thomson (Hon. Treasurer), Mrs D. Steven, W. P. Kirkwood, S. Macalister. Dr. D. Steven, Dr. W. P. P. Gordon, R. Masters M.P., P. Skoglund, D. J. Malone, J. McAllister, A. E. Copping; J. S. Lyons,' N. R. Cleland, E. Walter, H. E. Abraham, G. E. Ijlocock, W. Power (Hon. Secretary.) Mr W. Power, Hon. Secretary, will be pleased to answer any enquiries. J. W. McMILLAN, Chairman of Committee.

METHODIST BULB SHOW AND SALE OF WORK. town Hall SEPTEMBER 20th, and 21st. Schedules are, now ready and can be obtained upon application to the following: Rev. L. B. Neale, Messrs S. A. Ward, W. H. Masters, and the Secretary. H. T. COOPER. Hon. Secretary. REACHING THE /PUBLIC. HOW TO DO .|T. Many people who have neve* sought publicity for their goods or products, and are almost ready to make a start, hesitate because of their uncertainty as to the methods or mediums to use. An authority on the question gives the following reasons why these people can safely resort to the daily newspaper. FIRST.

Because the intelligent, well-to-do* or buying class in general, read one or more of their ' favourite newspapers, in fact, refuse to do without them. SECOND. Because the public has contracted the habit of reading the daily newspapers to learn the current novelties that hav© been piaced upon the market. These papers are iaily visitors to every family. Everybody must have the news who lives in any sort.of a civilized community, and is not the news alone that is of real importance to the readei ; the advertisements are also well/ read, especially by women who are buyers of the household. fLnce, a !vertising has become an integral part of the daily j newspaper, and is sought after and read with the same controlling interest as the news THIRD. The advertiser makes no mistake j in using the daily newspaper for his initial campaign, because be :an choose the territory or population best suited for his goods or requirements, and avoid a needless money expenditure in trying to attract the attention of the whole people at once, and, moreover, because he is able with a minimum expenditure to determine in a short space of time a policy for the expansion and increase of his business. FOURTH The last and strongest reason is because the circulation s <f newspap ers are now so large and constantly growing, that the merchant or advertiser « obtaining new (customers choose tho territory or population in a far-distant territory that the press now covers. Action is something—results are everything in these modern times. Consequently, if an advertiser desires to feel the buying pulsp of a certain community, or country at large, «r. in other words, find >nt the saleable merrt of his goods, there is no medium he can use good advantage as the newspaper. You can get action right, away. I ——» £>UTTBR WRAPPERS.—To Dairy farmers who make their , own butter: Obtain your butter-wrappers at the “Stratford Post" Job Printing