Page 8 Advertisements Column 3

Stratford Evening Post, Volume XXXIX, Issue 94, 25 August 1923, Page 8

JOB FEINTING IN ALL ITS BRANCHES AT THE “STRATFORD EVENING POST M PRINTING DEPARTMENT. FBNTOfI STREET. CAREFUL ATTENTION. INVITATION CARDS. BALL PROGRAMMES, CUSTOMS FORMS. * WEDDING CARDS, \ BILLHEADS. MENU CARDS. IN MEMORIAM OARDb. MEMBER’S TICKETS. CIRCULARS CONCERT TICKETS. PRICE LISTS.

TUK PUBLIC 800JN FOKGETS •J EVIDENCE that “the shortest thing In the world Is neither a mosquito’s eyebrow nor a gnat’s whisker,” la presented in a series of booklets published by a well-known motor car manufacturer in an effort to get dealers to see the value ol v,,,u.->i,b!.«nt advertising. The shortest thing in the world 1b the public’s memory. M Ask the next man you meet some of these questions on national events and see how many correct answers you get,” continues the argument. It asks what was the U-boat that sank the Lusitania, what was the disaster that Halifax suffered from, and it might have Included a query about the name of the present vice-president of the ] United States. Public memory Is short. The rank and file soon forget. Advertising has a cumulative effect. Keep everlastingly at It and the memory will Unger—but Advertise once or twice and then quit, and what was advertised Is soon forgotten. There Is a favorite saying around newspaper offices that nothing is so old as yesterday’s news. So old, In fact, that the newspaper readers as a class have forgotten most of It. Try remembering what was in day before yesterday's paper, Not so easy, le It? That’s Just the reason why A D VKRTISING MUST BE Ic O N T'l A U O'" '