Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXXIX, Issue 82, 11 August 1923, Page 2

SHOOTING season. MAY IST TO JULY 31 ST. (inclusive.) f lOUNSES to shoot cock pheasants, Californian quaHl, black teal, grey duck, and black swan, in the Stratford Acclimatisation Society's district will be issued by the following Post Offices; Stratford (principal), Toko, Nagero. Midihirst, Te Wera, and Whan.ga.mom on a. Fee £l. Licenses have been Issued to the following: Stratford: R. Hill, H. Campbell H. N. Dudley, T. J. Moore, G, Todd, W. IT. Peick, C. A. Gray, W. H. Harris, G. W. Pratt, G. B. Green, A. H Nelson, C. Crozier, M. Chong, E. G Wilde, L. Ayers, J. Petrie, G, A Davis, F. Whittle, L. Collins. Toko: C. Bielawski. Whangamomona: F. G. Catchpole C. Riley. The shooting of native pigeon, pukeko ,and paradise duck is prohibit ed. Country residents sending fee will hove their Licenses posted by the Secretary. Note : A reward of £lO will be paid for information leading to the conviction o r any person shooting without a license or contravening the Society’s regulations. Licenses rtnisv be produced on command of am ranger. 11. F. HARKXF.SS. Rerretary.

REACHING THE PUBLIC. HOW TO DO IT, Many people who have never sought, publicity for their poods or products, and are almost ready t" moke a sta ,- t ( hesitate because of their uncertainty as to the methods or mediums to use. An authority on the question gives the follow ug reasons why these people can safely resort to the daily newspaper, FI RST. Because the intelligent, well-to-do, or buying class in general, road 0110 or more of their favourite newspapers, in fact, refuse to do without them. SECOND. Because the public has contracted the habit of reading' the daily newspapers to learn tne current novelties that have been p.aced up'*' the market. These papers are h'ily visitors to every family. Everybody must have the nows who lives in any sort of a civilized common ty, ami it is not the news alone that is of real importance to the re a Jet ; the advertisements are also well’ read, especially by women who are buyers of the household. TLnce, advertising has become an integral part cf the daily newspaper, and is sought after and read with the same controlling interest as the nows THIRD. The advertiser makes no mistake in using the daily newspaper for his initial campaign, because he lan choose the territory or population best suited for his goods or requirements, and avoid a needless money expenditure in trybig to attract the attention of the vhole peop’o at once, ami,. moreover, because ho is able .with a minimum expenditure to determine in a short space of time a policy for the expansion and increase of big business. FOURTH The last and strongest reason is because the circulatiot a M aewspap ors are now so large and constantly growing, that the merchant or advertiser <= obtaining nmv customers choose the territory or population in a far-distant territory that the press now covers. Action is something—resnUg are everything in these modern times. Consequently, if an advertiser desires to feel the buying pulse of a certain community or country at large, or. in other words, find ant the saleable morn of his goods, there is no medium he can use to such goon advantage as the newspaper. You. can get action right away. THE LONDON DIRECTORY vith Provincial and f Teign Sectionji, enable* trader* to comer ipicat© diroot MAN 11FACT I ’ RERh and DEALERS in London and u» the Provincial Towns and rndnstria) Centres of th<United Kingdom and the Continen* of Europe. The names, addresses and other details ar© classified un‘vv nsrccj print for C2 »et cn«f, aril h der more than 2.000 trade headings EXPORT MERCHANTS with detailed particniars of the Good» shipped and th> Colonial and Foreig’ Markets supplied ; including STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approx. mate Sailings One-inch BUSINESS CAROS of Firms desiring to extend their connections. or Trad© Car da of DEALERS SEEKING AGENCTES can be printed at n cost of t'l IDs foi each trad© heading under which they Are inserted. Larger ndverldHementi’ from £9 te tlld t.'ld LONDON DIRECTORY CO., LTD., ALL PRINTING ORDERS PROMPTLY EXECUTED BY THE “POST” JOBBER DEFABXaDBNT,