Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXXIX, Issue 81, 10 August 1923, Page 2

SHOOTING SEASON. MAY IST TO JULY 31ST. (inclusive.) f lOENSES to shoot cock pheasants, CaUforuiaja black teal, grey duck, and black »wan, in the Stratford Acclimatisation Socie ty's district will be issued by the following Post Stratford (principal), Toko, Nagere. MidShirst, l'e Wera, and Whangamomona. Fee ei. Licenses have seen Issued to the following:— Stratford: R. Hill, H. Campbell. H. N. Dudley. T. J. Moore, G. Todd. W. H. Peick, C. A. Gray, W. H. Harris, G. W. Pratt, G. B. Green, A. H Melson, C. Crozier, M. Chong. E. G Wilde, L Ayers, J. Petrie, G. A Davis, F. Whittle, L.' Collins. Toko: C. Bielawski. Wnangamomona: F. G. Catchpole C. Riley. The shooting of native pigeon, pu keko ,and paradise duck is prohibit ed. Country residents Bending fee wil l have their Licenses posted by tht>prretary. Not« ; A reward of £lO will be paii tor information leading to the convir cion o' any person shooting without a license or contravening 1 ' the ' Society's regulations. Licenses musi be produced on command of anj -anger. R, F 3ARKNESS, Reoretarv

BEACHING THE PUBLIC. HOW Tq DO IT. Many people who have neve» soutiht publicity for their yoods or products, and are almost ready t<\ make a start, hesitate because of their uncertainty as to the methods or mediums to use. An authority on the question gives the following reasons why these people can safely resort to [,he daily newspaper. Fl RST. Because the intelligent, well-to-do, or buying class in general, read one or more of their favourite newspapers, in fact, refuse to do without them. SECOND. Because the public has contracted the habit of reading the daily newspapers to learn the current novelties that have been p.aced upon the market, fhebe papers are sailj visitors to every family. Everybody must have the news who lives in any sort of a civilized commun ty, and it is not the news alone> that is of real importance to the readei ; the advertisements also well 1 read, especially by women who are buyers of the household. ILnce, advertising has become an integral part cf the daily newspaper, and is sought after and read with the same controlling interest as the news THIRD. The advertiser makes no mistake in using the daily newspapet for his initial camiwiein, because he ;an "boose the territory or population best suited for his goods or requirements, and avoid a needless nionev expenditure in try ; ng to nttraci the attention of the whole peop'e at once, and, moreover, because he is able with a minimum expenditure to determine in a short «pace of time a policy for the expansion and increase of bis business. , :*f j FOURTH The last >nd strongest reason is because the circulatio««. >f jewspap ers are wow so large %nd constantly growing, that the merchant or advertiser o obtaining i>fv/ customers choose the territory or population in a far-distant territory that the press now covers. Action is somefcbing—resuLj are everything in th«se modern tunes. Consequently, if an advertiser desires to feel th«' buying pulse of a certain community or country at large, or. in other words, find >ut the saleable merit of his fjojdfl, there if no medium he ■•an use to such gooa advantage as the newspaper. You can get action ri<iht away.

THE LONDON DIRECTORY with Provincial and f ywrh Seotiom, »nabW trader* to oomill'(picat* dirwot MANTiPACrnRERH and IiRAI.KKS in London and in ch*» Prommnal Towns find Industrial Centres of ths United Kingdom and the Contineti' of Europe. The names. addressee and other details are classified un*v» OHrrw) po«t for £& ««t rwafc frith der more than 2.000 trad* headings EXPOR" MERCHANTS with detailed particulars of the Good* shipped and the Colonial and Foreigi Markets supplied j including STEAMSHIP LINES irranged wider the Pints to whi. ; » they sail, and indicating the appro*. mate Railings One-inch BUSINESS CARDS a Firms desiring to extend their con n«v»tmns or Trad* Cards of DEALERS REEKING AfIENCrW can be printed at a cost of ill 10s foi <»ach trade heading under which the\ *re inserted Larger advertisement* from fi9 to £lfl THE LONDON DIRECTORY CO., LTD,, ALL PRINTING ORDERS PROMPTLY EXECUTED BY THE "POST" JOBBISQ DEFAKTHBNT.