Page 8 Advertisements Column 2

Stratford Evening Post, Volume XXXIX, Issue 80, 9 August 1923, Page 8

SIR HARRY LAUDER. A friend brought under his notice the value of Fluenzel and Q-tol and Sir Harry wrote the Proprietary:—"l have tried your Fluenzol: it is wonderful. Just what the Sinper needs to keep his voice in trim." This wag quite voluntary an t l bears out similarly appreciative remarks bv Dufault. Rumford, Hasina Buckman. Madame . D'T'yares, Joseph Coyne etc.

ITIE PIJKOC FORGETS 1 EVIDENCE that "the shortest thing in the world is neither a mosquito'* eyebrow nor a gnat's whisker," ia presented in a series of booklets pub* fished by a well-known motor car manufacturer in an effort to get dealers to see the value of consistent advertising. The shortest thing in the world is the public's memory. "Ask the next man you meet some of these questions on national events and see how many correct answers you get," continues the argument. It asks what was the U-boat that sank; the Lualtania, what. was the disaster that Halifax suffered from, and it might have included a query about the name of the present vice-president of the United States. Public memory is short. The rank and file soon forget Advertising has a cumulative effect Keep everlasting'/ at it and the memory will lingcj>—but Advertise once or twice and then quit, and what wa* advertised la aoon forgotten. There is a favorite saying around newspaper offices that nothing is so old as yesterday's news. So olcfi in fact, that the newspaper readers as a class have forgotten most of it. Try remembering what was in day before yesterday's paper. Not so easy, ie Itf That's Just the reason why

A D V E K XJ SING MUST KE (M)KTTNTJOtI $ ! WUTTER." WRAPPERS—To Dairy farmery who make their own butter: T" v "H«>r-wrapperß ..at the ' 4?' 'Office,