Page 3 Advertisements Column 4

Stratford Evening Post, Volume XXXIX, Issue 30, 2 June 1923, Page 3

A A <3c Lane’s Emulsion is far and away the best emulsion prepared. Like every other good medicine, it is freely imitated, but Lane’s is the standard value in Cod Liver Oil Emulsion, and is freely used everywhere throughout Australasia. When you ask for “ Lane’s Emulsion,” and are offered some other brand say, “No, thanks, I want Lane s, and . Lane’s only.” ia quite the finest remedy for inflamed throats, coughs, colds, bronchitis, asthma, whooping cough, croup, incipient consumption, and all kindred ailments known to children and adults. Lane’s Emulsion is quite pleasant to take, ia easily digested, and never fails to build up strong, healthy, vigorous bodies. 2/6 and 4/6 at all Chemists and Stores- 9 i’HE PUBLIC SOON KOKGETS 1 EVIDENCE that "the shortest thing In the world ia neither a mosquito’s eyebrow nor a gnat’s whisker,” Is presented In a series of booklets published by a w r ell-known motor car manufacturer In an effort to get dealers to see the value of consistent advertising. The shortest thing in the world is the public’s memory. Ask the next man you meet some of these questions on national events and see how many correct answers you get,” continues the argument. It asks what w r as the U-boat that sank the Lusitania, what was the disaster that Halifax suffered from, and it might have included a query about the naare of the present vice-president of the United States. Public memory is short. The rauk and file soon forger,. Advertising has a ..umulutlvo effect. Keep everlasting’,/ at It and the memory will llng(v—but Advertise once or twice and then quit, and what waadvertised is soon forgotten. Thera Is a favorite saying around newspaper offices that nothing ia so old as yesterday's news. So old, In fact, that the newspaper readers as a class have forgotten most of It. Try remembering what was In day before yesterday’s paper. Not so easy, Is It? That’s Just the reason why ADVEKT ] S I N (i MUST BE r O N T I N no T! s ! JJUTTER WRAPPERS.—To Dairy farmers who make their own butter: Obtain your butter-wrappers at the “Stratford Post” Job Printing Office. TP OR T. T r tr date .ToT: Printing call A. at the Stratford Evening Post.