Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXXVII, Issue 83, 1 November 1918, Page 2

THE ALLIED FORCES t. 1.. IN EGMONT GIGS UNSURPASSED WORKMANSHIP* SCIENTIFIC CONSTRUCTION, TESTED TIMBERS AND , k , . STEEL PARTS. YEARS OF EXPERIENCE, ( STYLISH APPEARANCE. ARE INVINCIBLE EGMONT COACH & CARRIAGE CO. PACE STREET, NEAR COMMERCIAL HOTEL. & The Front Line Grin! Cheery ? Yes! After four years of War ? Yes—cheerier than ever I There is not much cheer in the Shell Zone—but a lot of what there h he finds in the two hundred and twenty Church Army Huts. What have you given What are you giving to build them ? to support them ? Keep on gioing — it’s all for him ! Send Donations to ; 1 ■ Th* Military Affair* Comraiitaa - 20 Mulsrrave Street, Wellington Rgy. 7. W. WHIBLEY, Hen. Secretary in N.Z. for Church Army, Obmokdvhjjs MMNIO-1 0 Honorary Treasurers i JAS. W. HENDERSON GEO. SHIRTCLIFFE CHURCH AKHI 'j* .*******^**♦**♦********^*♦.******l ♦ ♦ ♦ * ♦ * ♦ ♦ * * ♦ * * * ♦ * ♦ ♦ ♦ * * * ♦ * ♦ ★ ♦ ♦ * * * * * * * * * AT one of his reoenfc lectures on advertising given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be th mainstay of publicity,” * He illustrated the fact that scientific advertising did net add to the cost of goods hut secured a material reduction of rice. Instead, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to th© pubU could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and ' very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not rue was enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first n ’d most potent advertising force of th© present day is the newspaper. Here is & field so vast nd sc complex that it needs the most careful tudy of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service av*' come into being.”- * * * * * * * * * * * * * * * * * * * * * * * * * * ♦ * * * * * * * * *

ADVERTISED GOODS ARE STANDARD GOODS. The World Ovor. WHY? BECAUSE there must be in advertised goods, a uniform high quality, otherwise the advertised article mot being up to the standard claimed for it, mil not be purchased again, and fho advertising will be unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer who buys advertised goods rarely make a mistake. * J Stratford Evening Post” readers will profit by a careful perusal of the advertising colomna. “Facts alone Are wanted in life.”— Dickens? It is facts alone tht 7 r ove the worth of Baxter’s Lung t-.server. For 63 years it has been ministering aid whenever needed. Thousands testify to,its efficacy. A sore throat or chronic cough cannot long withstand Baxter’s curative qualities, it ' .relieves with - first dose. A short course e! Barter’s, and, all trouble is gone. Equally effective for colds, Inluenza and bronchial affections. Larg« bottle 2s 6d. All chemists and •tores.