Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXXVII, Issue 82, 31 October 1918, Page 2

THE ALLIED FORCES I'AUa-i. it*.;:' IN EGMONT GIGS UNSURPASSED WORKMANSHIP. SCIENTIFIC CONSTRUCTION. TESTED TIMBERS AND . „ * ... * STEEL PARTS. , I IEARS OF EXPERIENCE. STYLISH APPEARANCE. EGMONT COACH & CARRIAGE CO. PACE STREET, NEAR COMMERCIAL HOTEL. ARE INVINCIBLE

m PT The Front Line Grin! Cheery ? Yes I After four years of War ? Yes— cheerier than ever J There is not much cheer in the Shell Zone—but a lot of what there Is he finds in the two hundred and twenty Church Army Huts. What have you given What are you giving to build them ? to support them ? Keep on giving — it’s all for him ! Send Donations to: The Military Affair* Committal - 20 Mulwavo Street. Wellinfton Of to Bit. t. W. WHIBLET, Hub. BaoreUry in N.Z. for Church Army, On m ondvhj.k Ha'NM-10 CHLiHCH AKMt Honorary Treasurers s JAS. W. HENDERSOK GEO. SHIRTCLIFFE

NEWSPAPER '"i ♦ * ♦ * * .♦ ♦ ♦ ♦ * ♦ * * ♦ * ♦ ♦ * ★ ♦ ♦ ★ * * ♦ ♦ * '* * ♦ ♦ ♦ ♦ * -♦ ♦ AT one of Ms recent ! ecturea on advertising given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he &aid, "wa’a ripe for a great extension of advertising, and newspaper advertising must always be th mainstay of publicity *He illustrated the fact that scientific advertising did not add to the cost of goods but secured * a material reduction of rice. Instead, the more an article wag advertised the cheaper it became, and the more self-interest compelled the manufaoturer to keep up the quality. Certain articles of ‘ great value to the publi could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless th© goods advertised were honest goods, while nothing which was not rue was 'food enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first nd most potent advertising force of the present day is the newspaper. Here is a field so vast nd sc complex that it needs the most careful tudy of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service avi* come into being.'* * ♦ * * * * * * * * * ♦ * * * * * * * * * * * * * ♦ * * * * * * * * * * * 4**** ♦*****************£*s

ADVERTISED GOODS ARE STANDARD GOODS. Jht World Owsr. WHY? I> ECAUSE there must be in advertised goods, a uniform ' high quality, otherwise the advertised article not being up to the standard claimed for it, will not be purchased again, and the advertising will bo unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer who buys advor- , tised goods rarely make a mis- / take. “Stratford Evening Post” readers will profit by a careful perusal of the advertising oolguana. ■ ? a *‘F*cts alone are ranted in life.”— Dickesj It is facts alone tha. the worth of Baxter’s Lung >.jceryer. For 53 years it has been ministering aid whenever needed. Thousands iestify to its efficacy. A sore throat or chronic cough cannot long withstand Baxter’s curative qualities, ft relieves with first dose. A short Morse of Baxter’s, and all trouble is gone. Equally effective for colds, inBuenea and bronchial affections. Large bottle 2a fid. All chemists and rtom/