Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXXVII, Issue 46, 19 September 1918, Page 2

Jpß ALLIED FORCES IN i EGMONT GIGS.* J7N6UBPISBED WOJUtMANBMUJ WIINTIf IC OONBTEUCTION fHTID TIMBIM AND . . ||| riw. .■;. ~ INVINCIBLE \*»AM Of IXPEEIINOI . . wrrmw AFPiA»A*m . s;i ■ , EGMONT GOACH & CARRIAGE CO FA«I BTRMST, MA* 00MM11OUL BOTIE.

"Come-on, Digger—arid have a feed !" "S* ■;• '.■ .. ■ • . ; . ■:• •. '■ .' • ■ , ;■ ,'■'/ It may be a simple enough meal-but a Feast to the Soldier, • Vin France. For with it he also, gets the Comfort, tl»e Warmth, the Cheer and the Sociability ol the Church Army Huts From New Zealand to the Front your boy finds Church -Army Huts everywhere-and they all cost money to build /■•-',-' and to "carry on." ! You can't give what you OUGHT to giv« -none of-us can. But hare you given all you CAN, give? Think it over—then send your Donation to : ' MILITARY AFFAIRS COMMITTEE - 20 Mulgr.*. Street. WELLINGTON &hl™ y !omo r naTill.. GEO. SHIRTCLIFFK MAIWIS-14 -.' _

giiimiiiiumi iiiiiiiifiiiniiEM It b became Mother Seigel's Syrup posiesm in a remarkable ■■ <Ugre« the power to tone, strengthen, and stimulate the action |J of the digestive organs—the stomach, liver and bowels—that it || is still, after 47 years' testing, the best known and most successful f| {remedy for indigestion, constipation, biliousness, and the many distressing ailments which are traceable to a weak or disordered ; condition, of these important organs. When indigestion is torturing || yow- body and sapping your vitalitv, profit by the experience of others | and give Mother Seigel's Syrup a trial. Take it daily, after meals. | INSURES GOOD DIGESTION TIM mvUilic twntalnt three timet at <i ii^>ia^iiiwgwiuiawwi<!iiiii»iiiMm uIA M tti« trial sir. <M at 1/6 per bottle

■Living Canadian Models Serve as standards for the various styles of D 6? A Corsets whose 1918 models embody the best features of leading Paris and New York designs. For economy, as well as for comfort ( . ' and style, ask your corsetiere to *y show you the D & A Models. There is a style for every figure. 80r-^ Obtainable at all drapers. c£i . DOMINION CORSET Ca V ' QUEBEC «17 VSTABZM NEWSPAPER ADVERTISING ,* + *if + * + + * + ** + * + ********* + .**4;***** ■* ' * """4* AT one of his recent lectures on advertising $ 4* given at Liverpool, England, Thomas Itussell, of 4c V 4 1 London, emphasised strongly the value of news- 4c '♦ paper advertising.. 4c ':■* -■■< ■ * 4 1 "The time," he said, "was ripe for a great 4c ♦ extension of advertising, and newspaper advertis- 4^ ♦ ing must always be th* mainstay of publicity." % ♦ * if He illustrated the fact that scientific advertis- # ..,4* ing did not add to the cost of goods but secured if aft a material reduction of rice. Instead, the more $ Jsc an article was advertised the cheaper it became, $ 4< and the more self-interest compelled tiie matmfac- + ♦ turer to keep up the quality. Certain articles of % jfc great value to the publi could never have been 4c $ manufactured at all had it not been that adver 4c ■ ♦ tising ensured a sale larg? enough to warrant the * 4* putting down of the elaborate and very costly 4c ,'%.'"■ plants. Advertising was the cheapest method yet * if. devised by the wit of m-m for the sale of honest if .'4»''' goods. The great commercial discovery of the if 4* age was that it did not pay to !>dverti.«e unless if jfc'' the goods advertised weT hone v goods, while $ ;;'""a#t- nothing which was not rue was <v& enough to 4> '■'♦•"' put into an advertiaemtnt. ' 4r ;*■//* * 4< ■,; The "Commercial Review" points out that— , if :-,4* "Undoubtedly the first nd most potent adver- 4c . ♦.- tiding force of the present day ig the newspaper. * 4*. Here is a field so vast nd so complex that it ■' 4c 4* needg the most cartjful tudy of every varying 4c 4c . condition to accurately estimate its possibilities, 4? #x *nd a whole army of specialists and experts in 4c #1 ' *ll branches of service av> come into being.'' 4c *■-< *