Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXXVII, Issue 44, 17 September 1918, Page 2

££IE ALLIED FORCES IN ■ i ■ EGMONT GIGS; CNBTTBFIBBKD m 0»«UN8Mlil : :0V ...... iUifcfe cuntitic oowwßupnoN nVtiU) TTICBWW AND . . trittb fuitj . . . . . ARE INVINCIBLE tsajm or ixFiariiNOi . mtiii EGMONT COACH & CARRIAGE CO FAS* STREET, NBA# OOMIQIECL4L HOTBL. m She Has Given Her ALL! ft wn lor YOU —and yours! The boy* ‘‘over there H need shelter. warmth, comfort and refreshment. What Are YOU Giving 7 In the Shell Zone in France are 220 Church Army Huts. 100 were lost in the recent German Advance. These have to be replaced —and more are needed. It’s for those who hate put aside all for us and otirs. However little you can give—help the CHURCH ARMY / Sand a Donation now to: THE MILITARY AFFAIRS COMMITTEE, SO Mulgravo Slreat, Wellington Jf«i. TwajMrfrt.1., w. HBSdER9OHi a». amBTcniFKK Hu». Secret wyui N.Z! for Church Army, dnuoudviUe. MOTHER . ■: ■' ;-. • _ w H « iimiisiiimiiiJet ? R b became Mother Setgcl's Syrup poaseasaa in a remarkable | w degree the power to tone, strengthen, and stimulate the action i| iof the digestive organs— the stomach, liver and bowels—that il I i* still after 47 years’ testing, the best known and most successful % Of me aigesuTc i, ifter 47 years’ testing, the best known and most successful I remedy for indigestion, constipation, biliousness, and the many rv distressing ailments which are traceable to a weak or disordered J condition of these important organs. When indigestion is torturing | f yowr body and sapping your vitality, profit by the experience of others % h and give Mother -Seigel’s Syrup a trial. Take it daily, after meals. ■ ( no |IV« MW’Of • * < ' INSURES GOOD DIGESTION ■ The new 7/9 tore* Uma ai muih M ttf« trill eir* v>M at Itft rv,-r hotlU ir Mn i aMiMaMi | M || iaBHBn i k MaßiWittit«iiiuimt»ttiaaiiiiiitiiuuiiuiuJitt}iiiitiiiiUi!iUiii!iiiiiii)iini)iiiU)iiii!)<t | t(nsi<i>u'imnin))i!'!iifißii& . ■ V * iri V . . —NON — (/STABLE D i Comfort and Style for every Figure Tall or short —stout or slim—there is a D & A Corset designed on a living model to fit you and improve your style. D Sf A Corsets in Canada and cost .you vlty much less than foreign-made Corsets. Obtainable at all drapers. DOMINION CORSET COMPANY TOKOWTO *

NEWSPAPER ADVERTISING j**%4c4c4444*****4*** 4 * * * 44 4 • * * * * * % * * ♦ * $ AT one of his recent lectures on advertising 4 4 given at Liverpool, England, Thomas Russell, of 4* 4* London, emphasised strongly the value of news- 4c 4c paper advertising. 4c * * 4i “The time,” he said, ‘‘was ripe for a great 4: 4c extension of advertising, and newspaper advertis- 4c 4c ing must always he the mainstay of publicity.” 4c 4c 4c 4c He illustrated the fact that scientific advertis- 4c 4c , ing did not add to the cost of goods but secured ■ 4c 4c a material reduction of rice. Instead, the more 4 s 4c an article was advertised the cheaper it became, 4c 4c and the more self-interest compelled the manufac- 4 4c turer to keep up the quality. Certain articles of 4t 4 1 great value to the publi could never have been 4c 4c manufactured at all had it not been that advor 4c 4c tising ensured a sale enough to warrant the 4c 4c, putting down of the elaborate and very costly 4c 4c plants. Advertising w'as the cheapest method yet 4c 4c devised by the wit of man for the sale of honest 4c 4~ goods. The great commercial discovery of , the 4c 4c age was that H did not pay to advertise unless 4* 4c the goods advertised were hour 1 goods, while 4* 4c nothing which was not rue was od enough to 4 4r put into an advertisement. 4c 4c 4 4c The “Commercial Review” points out that— 4c 4c “Undoubtedly the first ud roost potent adver- 4c r 4c tising force of the present day is the newspaper. 4c 4c Here is a field so vast, nd so complex that it 4 s 4c needs the most careful tudy of every varying 4t 4c condition to accurately estimate its possibilities, 4c 4c and a whole army of specialists and experts in 4c 4c all brandies of service avt come into being.” 4r ♦ 4c '£44444444444444444444444444444444: