Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXXVII, Issue 4, 31 July 1918, Page 2

£JE ALLIED FORCES IN EGMONT GlGffj WOEKMANSHIK ~ fej ~.,, POUENTIfIC CONSTRUCTION % \ TIBTID TIMBERS AND .. A"R,"R '•HTIIEL PARTS ', .', ... r OP IXPBRIENOI , . -- APPIARANC». . . "-TV' ~?i" "-..," KACW STREET, NEAR COMMERCIAL HOTEL. Faranaki Motors, Ltd :DCE BTKEEI\ ELTHAMI. tb« mir.haw of a motor oar dan no longer be looked voon '.- ai! in luxury, but * NECESSITY. Therefore, ■•'■ vb«. Hlaotiiig that NECESSIiTY, it ehould be a Car of reimbU r..*ka with tha latwt up-to-date improvement.. W« oar. BTjopiy with feh* TARIOUS OIEVHOLET, -A3IOUB CHEVROLET, Wli RELIABLE REO. *HE RELIABLE REO, THE STURDY HUPMOBKE* THE STURDY HUPMOBILF Tit!! on as and w* will be pleased 4o demonstrate. Al! kinds of motor accessories in stock, inclndin 2 Batteries, and th# b-iest noveltietf ia Electric porches.. Tf.RANAKI MOTORS LT^. t ELTESAM. jgiuniiiiiuiim iiifiiusiimiiis § It is because Mother Seigel's Syrup possesses in a remarkable || § degree the power to tone, strengthen, and stimulate the action | §of the digestive organs—the stomach, liver and bowels—that it f is still, after 47 years' testing, the best known and most successful | # remedy for indigestion, constipation, biliousness, and the many % ' t distressing ailments which are traceable to a weak or disordered ■ f '■': condition of these important organs. When indigestion is torturing | I your body and sappingyour vitality, profit by the experience of others | f and. give Mother Seigel's Syrup a trial. Take it daily, after meals, f ENSURES GOOD DIGESTION T Tho new : W si* contain* thru times as much as th« trial size sold at 1/6 per bottle | Betf for the Boy's Breakfast—Girl's Took }li you want those kiddies of yours to ■■'grow-up strong, sturdy, healthy la is and lassieg.aoe to It that a big ttteaming plate of deliciom Creamoats in thi-irs for breakfast—more if they warn it. Easily digestible, rich in . , t there'e no better food for brain and body thai the oat, and CCream o* the Oet> .-. is tasl the cream of th-i beat oati. Abio- • p 1 \ va '°' too—guaranteed b ed through 23 different automatic machines Untouched l>y hand from oatfield to pantry, i And remrnilier that erer. - Creamoata packet •ontaius the coupons ena."«»»"« to share in thu imiat v. Scheme. ~4t&&&' A Postcard may ■ do it. . , First Prize £2O Second Prize J: 10 80 Prizes of 51wi!l be given lo \hm<- sending >ii the largest number of the thirty separate and individual uses to vvhi-K ftfoto, th» uni versal Cleahser, can be afjp'ied by the discriminating housekeeper. A»v n nib r of lists may lie sent in, b'.ll ■ acb >fi>it must bear your name jii : a 'dress ami must be accompanied by a 'a'-l !r iiii i(k topolallb MotoTin. Comprliti n wili close on July 31st, 1918. The Judge's decision will he abso'tite'y final. Enter !o-day. Even though your list may not include the 30 distinct us.'» it may win a prize, Motn.'ihe univera! cle«n>er, is inva'uab'e wherever urease or Hiri assembles. It cle-'iii* paint, varnish and enamel like migic. U'leqif.i'lcd for pois, pans, eßume! wii>, :■ (iF*<v.ir-. w o : woitr, li r 1 u-, fl .on. iile«, windows, bath* »nd «-i h .ii«fh' u reqiprementi ' 10.1. per tin torn II st'.re* k ß »p*r« andarocets. BLUE i AB r l MoT>lef_ |! lio'iii-ho 1 ') P f|) 'ei—columns no ant. '• LABEI..MO O-iorsccutine nt m. v Srnd i i« l of usr< I • M. lo Cintm ICo Lid . C niis church. y AT one of his recent lectures on advertising % if givon at Liverpool, England, Thomas Russell, of % £ London, emphasised strongly the value of news- # *;c p;iper advertising. * * * "'l'he time," he said, "was ripe for a great jfc * oxiension of advertising, and newspaper advertis- % fc hig must- always be th p mainstay of publicity." % ff T?.,» illustrated the fact that ' scientific advertis- aft it in ' did not add to the cost of goods but secured if ■if. a material reduction of rice. Instead, the more if. it an article waß advertised the cheaper it became, # 4c and the more self-interest compelled the manufac- # * I'irertokeep up the quality. 'Certain articles of -if if j.'.reat value to the publi could never have been # * imanufactured at all had it not been that adver- if * tising ensured a sale larg«. enough to warrant the if if putting down of the elaborate and very costly if if plants. Advertising was the cheapest method yet if if , devised by the wit of man for the sale of honest if if goods. The great commercial discovery of the if if age was that it did not pny to advertise unlesß if if the goods advertised were honest goods, while jfc if nothing which was not true was good enough to if if put into an advertisement. * * if The "Commercial Review" points out that— if it "Undoubtedly Hie first and' most potent adver- if if tising force of the present day i 8 the newspaper. .ijt * Here is a field so vast nd so complex that it * * needs the most careful tudy of every varying $ if oondition to accurately estimate its possibilities, * * and a whole army of specialists and experts in $ • ♦ all brandies of service av t - come into being." * . *