Page 7 Advertisements Column 6

Stratford Evening Post, Volume XXXV, Issue 76, 27 February 1918, Page 7

tSBS^ SK.l' ;.!,; • ralsf 1 15' FRESENT UNUSUAL VALUES IN LADIES' UNDERWEAR, and have pleasure in inviting every purse-wise woman to come and inspect our Summer Underwear. WHITE'S LOW CASH PRICES The Prices are very low—Buy now and save regrets later. LADIES' UNDERWEAR AT BIC SAVINGS. Ladies' White Cotton Woven Singlets (American make) without sleeveS, strong shoulder straps, good values at 1s 3d and 1s 6d. to clear at 9d each. Ladies' White Cotton Woven Singlets, similar to above but with short sleeve, BIC VALUES AT 1s 6ri : Itf 3d, 2S 3d, 2« 6d 4S 96. Ladies' Summer-weight White Cotto n Bloomers, well made, m good shapes, TO CLEAR 2S 6d, 2S 11d PAIR. # ; _. Ladies' White Cotton Combinations, good qualities, various sizes. WortH ' 95 t,er cent more. SPECIAL P RICES, 3S 6d, AS 11d, 6S Bd. VALUES LIKE THESE CANNOT BE REPEATED, BUY NOW. M ft > eers m ZM& >wv •»'»■«»«»■ 6UALITY .2/2 QUALITY Qve up stalky, tannic-tcas and drink SURATURA. !« knch in flavour, Orong,but never coarse or bitter. It is the healthies} and mofi economical tea you can buy. TRY IT! OBTAINABLE AT ALL STORES.

(LATE ELDERS). ' * ' TOM SMITH, Proprietor : ASSURES EVERYONE PATRONISING HIM THAT THEY WILL B. SERVED WITH GOOD WHOLESOME BREAD irade by practical tradesmen under HYCENIC CONDITIONS, All Orders will receive; prompt attention, and all Goods delivered promptly. BIRTHDAY AND WEDDING CAKES A SPECIALITY. ' JRWOON AND AFTERNOON TEA JUST THE WAY YOU LIKE. IT. mm&% AT one of his recent ectureß on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of new*, papur advertising. "The time," he said, "was ripe for a great extension of advertising,and newspaper advertising must always h«- the mainstay of publicity." He illustrated the fact that scientific advertising did not add t» the cost of goods but sec»«*«d a material reduction of price. Instead, the moM an article was advertised the cheaper it became, and the more self-interest compelled the manufac•mi«i to keep up the quality. Certain articles of gcrea* value to the public cou j d never have been manutactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of ui an f or the sale of honest goods. The great comro er( vj a i discovery of the age was that it did not pay to advertise unless the goods advertised we re honest goods, whil» nothing which was not true waß g00( } eQOUg h to pat into an advertisement The "Commercial Kevj ew »> poinfcß out that—- •♦ Undoubtedly the first and mogt po t en t advertising force of the prese Qt day ig tn# newspaper. Here is a field so vast aQ( j so comp i 6X that it leeds the most careful B t nf jy 0 f every v*rv''»r, rendition to accurately its poiisibilitiw, and n whole army of and experts in toll branches of ew-rice . ftVft mw into 1-ing, H