Page 7 Advertisements Column 6

Stratford Evening Post, Volume XXXV, Issue 74, 25 February 1918, Page 7

m m ■m Iftu! ' WHITE’S present unusual values in LADIES' UNDERWEAR, and have pleasure in inviting every purse-wise woman to come and in* spect our Summer Underwear. WHITE’S LOW CASH PRICES The Prices are very lowand save regrets later. -Bnv now LADIES’ UNDERWEAR AT-BIG SAVINGS. Ladies’ White Cotton Woven Singlets (American make) without sleeves, strong shoulder straps, good values at is 3d and is 6d. to clear at 9d each. Ladies’ White Cotton Woven Singlets, similar to above, hut with short sleeves. BIG VALUES AT Is 6d Is Bd, 2S 3d, 2s 6d, 2s 9d. Ladies’ Summer-weight White Cot to n Bloomers, well made, in good shapes, TO CLEAR 2S 6d, 2S lid PAIR. Ladies’ White Cotton Combinations, good qualities, various sizes. Worth 25 per cent. more. SPECIAL PRICES, 3s 6d, 4S lid, 5s 6d. VALUES LIKE THESE CANNOT BE REPEATED, BUY NOW. Q 1 .stratfordTl Al L B a <ya on 11meEcononty The Best is the Cheapest I u it* TEA cE YUON ... r< ,6 O.ncf m 2/2 D QUALITY X 2/6 QUALITY | t is true Economy I because if is al! PORE TEA absolutely without waste TRY IT ! OBTAINABLE AT ALL STORES. THE SCOTCH BAKERY (LATE ELDERS). TOM SMITH, Proprietor A ASSURES EVERYONE PATRONISING HIM THAT THEY WILL Bf SERVED WITH GOOD WHOLESOME BREAD trade by practical tradesmen under HYCENIC CONDITIONS. All Orders will receive prompt atteati on, and all Goods delivered promptly. BIRTHDAY AND WEDDING CAKES A SPECIALITY. ’• )R YNOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT.

<a© B tm a Tea Newspaper Adverti sing AT one. of his • recent ectures on advertising, ‘ given at Liverpool, England, Thomas Russel!, of Loudon, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising,and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Instead, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been muuuiactured at all had it not fieen that advertising ensured a sale larg e enough to warrant tho putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised hy the wit of m an f o r the pa [ e 0 f honest goods. The great coram erc j a j discovery of the ago was that it did nob p a y t 0 advertise unless the goods advertised we re honest goods, while nothing which was not true wag good enough to put into an advertisement The “Commercial Revj ew >» points out that—- “ Undoubtedly the first an( j mos t potent advertising force of the d a y j g newspaper. Here ifl a field so vast an( j 0O complex that it leedg the most careful B tndy of every varviog condition to accurately estimate its possibilities, and a whole army of 9 pf , cialistfl au d expels iu s« branches of service onmr j llto '