Page 7 Advertisements Column 5

Stratford Evening Post, Volume XXXIV, Issue 22, 20 August 1917, Page 7

0 Wm n 7i a H'l T Comfortable Durable Healthful Made of strong tic mg and best Samarang Kapok. I liese mattresses are about 6ft. 6in. long and supplied in various widths. Bunk. 2ft. 10/11 Stretcher, 2ft, 6m. 13/6 Stretcher. 3ft. 16/9 Single, 3ft. 6in. Threeqnarter Double 19/- 22/- 24/All the above are untufted. In tufted we recommend our 30/- and 49/6 qualities, both double-bed sizes. We also stock tufted and bound border mattresses From 37/6 upwards. Pillows, 1/11, 2/6. 3/3, 3/11. 4/11 Bolsters, 4ft. 6in., 6/1 1 and 7/11 Best Teased Samarang Kapok in 1,2, 4 and 61b. bags CASH ONLY hue’s Corner STRATFORD OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT* OPENING ANNOUNCEMENT. THE SCOTCH BAKERY m o m (LATE BLDEEfi). gt KITH, PROPRIETOR. ASSURES EVERYONE PATRONISING HIM THAT THEY WILL HA SERVED WITH SOOO WHOLESOME BREAD made by practical tradesmen jmdesr HTCENIC CONDITIONS. Ail Orders #iil receua prompt attention. ami ail Goods delivered promptly. BIRTHDAY AND WEDDING CAKES A SPECIALITY. FORENOON AND AFTERNOON TEA .FUST THE WAY YOU LIKE If.

fan Houten's. Sir! ' \ \ ■' VAN HOUTEN'S COCOA f the Use 2 i^s grade Economy! for 149 Newspaper Advertising AT one of his recent ectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. 1 “The time,” he said, “was ripe for a great extension of advertising,and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material induction of price. instead, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manuractured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Tne “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it the most careful study of every varying - mdition to accurately estimate its possibilities, and a whole array of specialists and experts ia all branches of service h aV e come into being.”