Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXXIV, Issue 21, 18 August 1917, Page 2

-V) "> ;V*. T tssmsEte. s* MF-t*iffJ» j a 3 Many things liaw tappaid 5d uyears m Little settlements have become cities, the sales of Bonnington's Irish Moss have increased enormously—it still leads in curative properties and popularity. It was made by qualilied chemists over 50 years ago—it is made by qualilied chemists to-day. It cured colds in the early settlements—it cures coughs and colds in the cities of to-day.

•Mr. T. Orr, Ayr Street,■ Invercargill writes:—“l have idea.su'c in recoin mending llonningtou’s Irish Moss, as 1 have a large family and have found it a great benefit to the children when they have been suffering i*> from colds.” Xi] ,fITOVS : .'■■n ? over k years^ yr mi

Why Ttrci I Costs More--7 hi: fhitil An trie ot c he. •/ .“o aecutnp toilf) a . question which cl < ally i affects every houtewthz The increased demand lo> tra - day is due to K M e tact tha Jim.’ quantities are wanted for the J million men under a? ms, Th« Heads of the Armies of the worn know that there is no drink *. stimulating and beneficial, and hence they must have tea Idtheir men no matter what it costThen, too, at the shoke ul • pen, die great Russian Nation has been turned into a tea drinking people, and the money prcviuusU spent on Vodka is now avail abh for the purchase ui tea But there is only a limited supply of tea and that supply is nc sufficient to fill the present re quirements. Hence at the tea auction tn Ceylon it has risen in price month by month, until tc-day it ,costs the packer 2£d to 3d per lb more than in August last. This, of course, affects Nev Zeah jid very greatly, for the finest tea in the world has been solo J ( ici:e r a,t price* which cac-not be equalled.

j Although this seems a bold statement, it is one that will bear the closest investigation. Foi instance, a great proportion o' the tea imports to England consist of what is known as ‘’red stalk’’ tea the lowest possible grade—so lou that it is prohibited thioughoin Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas oi the quality of “ Amber Tips,” 2/> to 3/4 per lb. is asked. s

Toa experts the world ovtr ar e Raton istied at the remarkable quality, flavour fragrance and value given in “ Ainbm Tips” at so low a twice, and it is because no belter value can be obtained a-'v where, that “Amber'rips” is-to day the most popular brand in New Zealand Millions of packets of "Amber* I >p»' are sold per annum, it is stocked b every sliop from the North Cap* to lh. Blulf. Only exceptional value could be responsible for so exceptional a sOr. But fine tea is now coaling the “Amber Tips” Proprietors, a* well a.* other tea merchants, an average of 2Jd to 3d. per lb. more than in August, 1914 Therefore, if a fair price was charged before the war, the tea merchant it to-day faced with an enormous loss should ho continue to pack the «mn> quality at his old prices. Of coure there i* the alternative of cheapening the quality bv an admixture of inferior, leas healthful leas, The "Am her Tips” Proprietors wore advised by many to do this, but inaiem! the} decided to raise the price by 2d. per lb., and to continue to give the public that iame splendid value which has always need associated with the name “Ambei Tips ' Now. Mrs Rouse wife, what is your opinion of the winds matter? Would you rather have the same de lightfui flavour, quality, purity and value and pay a penny a j-lb. packet non- -nr would you rather have an in tenor and less healthful tea at the old price ? But you say "other teas have not beer raised in prices." If so you can readily see that either excessive prices were charged before the war—so excessive that even an extra 2|d. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, other a heavy loss must be faced. But even at increased figures Amber Tipis is still the cheapest tea you era buy. Cup for cup, value for value, nothing else can equal it, while it is so pure and healthful that it can be taken by oven those of the weakest digestion. Surely these facta should weign with you. Consider them carefully—write and tell us your conclusions. We believe that you want quality and that you want value, i For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest nr.

1/10, 21-, 2[2 per lb. The only tea that has if increase its vrictt — foregoing will tell you why. O nTTEIMVKAI’PERS.—'I'.. Dairy * 1 Farmers wlio make their own hotter: Oht in your butter-wrappers at. the “Strati'.nl Posi’ : Jot; Printing Office.