Page 2 Advertisements Column 7

Southland Times, Issue 25795, 5 October 1945, Page 2

BUT HOW OFTEN DO YOU HAVE YOUR BERLEI-BRA PERSONALLY FITTED? I k{J 1 LJ l® « // '/Jr i UL L# ) fl 1 ‘-V X. jf I | ( / In the days of the straight-up-and-down figure, when the boyish form was fashion’s favourite, you could buy a Bra quite safely by size. In those days it was just a shapeless slip of material to flatten the bosom right out of sight . . . doing untold harm to delicate muscles. But since then, Dame Fashion has grown wiser . . . she knows that a smooth, natural uplifted curve, is healthier and much, much prettier ... and so today BerlieBras are designed to fit the figure, not flatten it. That’s why it’s only feasible to try a bra when you buy . . . just as you’d try a hat or frock or shoes . . . it’s the only way to get complete comfort . . . complete satisfaction. BERLEI-BRAS ARE PERSONALLY FITTED FREE OF CHARGE .... OUR CORSETIERES AND AN ATTRACTIVE FIT-TING-ROOM ARE ALWAYS AT YOUR SERVICE.