S. McDONALD LTD.

Southland Times, Issue 24003, 19 December 1939, Page 11

S. McDONALD LTD.

CITY BOOT PALACE Comfort in footwear is essential and every man, woman and child will agree with this. Sometimes people are forced to sacrifice comfort for appearance, but shoppers who make their purchases at S. McDonald, Ltd., the City Boot Palace, Dee street, will find that they will be able to get shoes, not only comfortable, but smart in appearance. Established many years ago on the soundest of business lines, McDonald’s has become a household name not only in Invercargill, but in Southland. It has become one of the leading shoe stores because of the quality of the goods, the moderation in cost, the prompt and efficient service and the wide range of footwear stocked. A feature of this modem shoe store is the scientific shoe fitting known as Matchless Trufit, which is giving wonderful service to shoppers from many parts of Southland. Matchless Trufit shoes are based on the American prin-

ciples of created footwear. The lasts on which these shoes are made over, are specially designed so that when correctly fitted by the shop assistants who have been trained in fitting these shoes, the benefit of combination fittings is gained. The store is well stocked with useful footwear and the range for men, women and children is particularly wide. The beach and sports shoes or sandals will delight the children. The older people and especially the women, are particularly well catered for. Many new styles have been introduced since last Christmas and buyers have a , wide range to choose from. Very varied is the stock of work-a-day shoes and boots and holiday-makers will have no difficulty in supplying themselves with footwear fit for any company. The window display is always outstanding at McDonald’s and this Christmas it is a feature of the trade displays in Invercargill. Various styles of shoes are shown to advantage and the whole window display forms a fitting introduction to the splendid array of shoes to be seen inside. The lighting in the shop is excellent and the appointments in the fitting parlours are just what is required.