TRADE EXHIBITS

Southland Times, Issue 23815, 12 May 1939, Page 12

TRADE EXHIBITS

GORMACK, WILKES, DAVIDSON, LTD. VAUXHALL, PONTIAC, BEDFORD DISTRIBUTORS This firm have a fine display of these vehicles at the show. The new 10 h.p. Vauxhall is a very fine job, having an all-steel body, independent front wheel springing, Lockheed hydraulic brakes,.no-draught ventilation, super synchromesh gears, safety glass all around, double mechanical windscreen wipers, four cylinder o.h.v. engine; this car will do 42 miles to the gallon of petrol and is well worth your attention at the show, as is the famous 14 h.p. Vauxhall. Bedford Trucks, another of this firm’s agencies, are represented by the latest three-ton model. 1939 Bedfords add to Bedford leadership with new and bigger engines, with modern streamlined bodies and a bigger range of models to choose from, from 6cwt to 8 tons. Whatever the capacity, whatever the type of job, there’s a Bedford to do it more economically. Pontiac Cars, claimed to be the most beautiful thing on wheels are another of Gormack, Wilkes and Davidson Ltd. agencies. Show visitors are advised to visit this outstanding show exhibit. * 2827 CRAFTSMAN FURNITURE CALDER MACKAY CO., LTD. (Late Wm. Strang and Co) On this the ’ fifty-seventh Anniversary of the establishment of their business, The Calder Mackay Co. Ltd. is making a comprehensive display of “Craftsman” furniture. When this progressive firm took over Strang’s business three years ago, they resolved to maintain the high standard of quality that had made Strang’s furniture famous. In order to do this Strang’s factory staff was retained and today “Craftsman” furniture is recognized as the best produced in. Southland and prices compare more than favourably with competitive lines. So great has been the demand for “Craftsman” furniture that this enterprising firm have found it necessary to extend their factory accommodation and to considerably increase their staff of Southland tradesmen. Modern machines have been installed to cope with increasing work, and today The Calder Mackay Co. Ltd. have developed a secondary industry that Southland may well feel proud of. Situated on the north wall, just inside the main entrance to the show, The Calder Mackay Co. Ltd. display is attracting crowds of people. In order to “hammer home” the fact that quality | is the firm’s first consideration X-ray exhibits of "Craftsmen” furniture in the course of construction are made; these are both interesting and educational; a close inspection will leave no doubt in the mind that .“Craftsman” furniture is built for comfort and durability. A magnificent five-piece bedroom suite, manufactured in a unique design from figured oak is perhaps the “star” exhibit; it is an outstanding example of the cabinetmakers art. The bedside cabinets are unique in design, while the locally manufactured triple mirrors over the dressing table are a revelation in local workmanship. It may not be out of place to mention here that The Calder Mackay Co Ltd., make it a rule never to go outside Southland for any materials that can be procured locally provided the quality is up to the firm’s high standard. See what Southland is producing in the high class furniture line, visit The Calder Mackay Co. Ltd. stand at the Winter Show, or call at their permanent address, Corner Esk and Kelvin streets, Tn uarna r rtl 11.

PARKINSON (Invercargill) Ltd. HOUSEHOLD ELECTRICAL APPLIANCES Parkinson’s are recognized as Southland’s leading electrical engineering firm and some of the biggest electrical installation jobsthroughout the province have been carried out under . the direction of this firm’s experts. This is definitely the age of electricity and every modern home should be electrically equipped to carry out household duties with a minimum of effort and time. To this end Parkinson (Invercargill) Ltd. have introduced to Southland the most modem household electrical appliances drawn from the world’s leading factories. Cooking by electricity is more economical and better results are obtained. Parkinsons are agents for Magnet and Atlas Electric Heat storage cookers, Moffat and Neeco Electric Ranges; these ranges are the best procurable and are made in a wide range of models. Hot water so necessary in every home; Parkinsons have introduced to Southland the ZIP “Cone” Electric Water Heater, amazing results are obtained from this New Zealand product. It costs from £5 10/- per year to run. The home will be more cheerful when you install a modern Radio, Parkinsons are Radio experts and strongly recommend His Masters Voice machines for beauty of tone, selectivity, and all round performance. A visit to Parkinson’s exhibit at the show, will bring you into direct touch with the very latest in electrical household appliances—experts are giving demonstrations. MACAULAY MOTORS, LTD. MERCURY AND FORD EXHIBITS The high-light of the motor exhibits at this year’s Winter Show is the new Mercury eight cyclinder car on display on Macaulay Motors’ stand. This new car—a new product produced by the Ford Motor Company—presents a new name and a new value to the motoring public of • New Zealand. For years people have been writing, to the Ford Motor Company asking why a larger car was not produced. They appreciated the Ford values but wanted a more spacious car. Many could not stretch their budget to cover the Lincoln products, and so the new Mercury is the result. Built on a 116 inch wheelbase, with 127 inch spring-base the car is exceptionally wide with truly surprising seat width. Beautiful stream-lined contours, massive fenders, and low set radiator grille, are characteristics which make this new car stand out amongst all others. All steel body, shatterless glass in all windows, and big powerful hydraulic brakes are safety features which will appeal to everyone. Beautiful hand-buffed English leather upholstery forms the basis for a modern and attractive interior finish. The Mercury car is powered with a 95 h.p. eight cylinder engine which sets an entirely new standard of performance—large 6.50 x 16 tyres coupled with hydraulic shock-absorbers and flexible springing give unprecedented driving comfort. The town sedan on display is painted in light grey synthetic enamel which gives a lasting and lustrous finish. The English “Motor” in describing the New Mercury says “No car we have tried this year has better performance figures than those obtained with the new Mercury.” In addition to the Mercury, Macaulay (Motors are this year exhibiting the ever-popular Ford V.B models for 1939 —two cars are on display—a De Luxe Coupe and a Standard 5-seatcr Saloon. Both cars are now fitted with hydraulic brakes and this year the body lines have been refined into the smoothest and most authentic streamlines ever offered. Ford V.B sales will lead again in 1939 just as in every past year. Both Ford and Mercury cars are assembled in New Zealand at the huge Ford Factory at Lower Hutt, Wellington. New Zealand labour and materials are used as far as possible. The New Zealand broadcloth used in the upholstery is typical of the first-class material obtainable in this country. A visit to Macaulay Motors’, stand is certainly a revelation in what can be done in New Zealand Factories.

A. & W. HAMILTON TOURIST CARAVANS This enterprising firm of sports dealers are showing two of the latest model “Tourist” caravans. Opening up a completely new avenue of holiday or week-end recreation these caravans are becoming more and more popular, and are largely taking the place of weekend cribs with the motoring public. This is easily understandable, as the motorist can transport himself and family to any locality he may desire, and have all the comforts of a real home. The “Tourist” opens up the field for all car-owners to enjoy the “happy life.” Stability, lightness and balance being the basis of ' construction, a “Tourist” caravan fills the bill, no matter what size your car. Built in three sizes, the “Tourist” 8, suitable for 7, 8 or 9 H.P. cars. The “Tourist” 10 built for cars of 10, 12 and 14 H.P. The “Tourist” 12 for cars over 14 H.P. There is is a “Tourist” model to suit your requirements! Priced from £l2O to £175, “Tourist” caravans are undoubtedly the outstanding value offering today. You are invited to inspect the models at the show or call on Messrs A. & W. Hamilton, Sports Dealers, Esk street, Invercargill, when full particulars as to size, price, etc., will be given. J. S. ROBBIE WILLYS-NASH-WOLSELEY AND FIAT CARS This range of high-class cars created a great deal of interest at the show yesterday. The luxury air conditioned Nash sleeping car is a revelation in the motor industry. By the air conditioning system which is exclusive to the Nash air is brought in at one point, can be heated, filtered, de-humidified and distributed under control. Even with six people smoking inside with the windows closed, the air inside the Nash remains clean and fresh because it is constantly changed. On the dustiest Southland road it is absolutely impossible for a speck of dust to settle inside a Nash car. Another new feature of the 1939 Nash is the special sound-proof body, enabling passengers to converse in a whisper at sixty miles an hour. This new sound insulation material was invented by Nash. Renowned for its economy and roominess the Willys 39 is ever popular with the public. The latest models on view at-the show were favourably commented upon. A full six passenger car that will run for a fraction over one penny a mile is what the Southland public have been waiting for. The Fiat “500” claimed to be the world’s best small car was exhibited for the second time at the show. This 7 h.p. car has every modern improvement to be found on the large car, gives ample seating room for the tallest man and will do 53 miles to the gallon of petrol and a road speed of 53 miles per hour. For a comfortable ride try out the little Fiat. The new 10 h.p. Wolseley, the latest product of this famous British firm, is well worthy of a close inspection. Visit J. S. Robbie’s stand* at the Winter Show and inspect the year’s latest motor vehicles. 2826