Page 9 Advertisements Column 2

Southland Times, Issue 23345, 1 November 1937, Page 9

A Fashion Opportunity «O| that will sweep you 1 O££YourFeet! #K M \ /I V ./ We suggest that you take the season seriously ® \ .... and honour it with well chosen clothes. In ( \ 111 our Showroom we present fashions that sparkle \ V ) |fl fOWwiOWwi Vfl with th® g enius English, American, Canadian \ < ' Z f// WwWi 'll'Mil l/W IUIWIW Frenc h creators .... and without a doubt C I most remar kable values Southland has seen O I wW in y ears! I? iHf - F \N°t us^ra^ New Locknits mH I ill \ SPECIAL LINE OF CANADIAN IrHlWl AFTERNOON FROCKS. New and Checks> Stripes — , _ _ I W becoming styles in plain tonings. of and Fancy H l 'll iH V 7 — /OWk Brown, Black, Navy, Turquoise, Weaves. Sizes /IB I i! I 4 /fill Dusty Pink, Rust, Lido, London Tan. SSW WS W.X. B B J 4all Sizes ' S.S.W., S.W. and /JQ/e and O.S. ’ Never *1 B B I I H ■ Mv-riA ----- t’U/ 0 before shown! JL JL I II I I I 1118 1 11 II //l Z' I SMART FROCKS IN ALLOVER I I Ll I I \/ Z FLORAL PATTERNS. Showing I 111 nl Hv J I I with the new high shoulder and A I 111 I 11 1 I i i I 1 j trimmings of Pleating and Rucking I ! ii I I i '.ll 1 1 ■ !i I at neckline. Short sleeves. /IQ/R / I 11 II I ’ A Sizes S.S.W. and S.W. H-U/ O ttOW™ /BIH FyH ■ — I \ ra I 111/ NJ II I [ B(i I SUPERIOR FLORAL FROCKS fav- JFX I / / \ \ IT I lli i 3 I I lb/ Z ouring quaint conventional designs, \ I \ I \ \ 111 i U' i 111 3' I fKa a^so s P o t te d a nd allover florals. / I / \ \ iI II I II il ill Il ill ' Shades Navy, Black, Brown, Lido AgZzjFlL. / II \ \ I ' 111 \ | IfflK ar *d Wine. Sizes Women’s and W.X. A I n I ' & 11® > 83/-‘°9s/-wk \ /I \\ fl fl I hS .ii J I \ II | / 111 F 'I A : zk ¥ I II fl / 6 I | \\ • EXCLUSIVE RANGE OF CHARM- | H ' I H fl I I A H\\ ING ENGLISH FROCKS. ’Beauti- j.W f ImBF ' it Tur tt n i t 1 I / 111 S A Sl’A»\\\ fully cut styles, some featuring the t( MYRA” MURIEL I I I I IMA basque effect. Rich plain Brown 1 3 \ W Ii I I I'■ I s tonings in figured cloques. Sizes . W SBy jy SB “MYRA”— Typical of our Striped Spun Silk Frocks 111 H , I I I S.W. to 04/£ / to OQ /O / ' IBIMB ... so charming, so immensely popular! Sizes II I 111 \ \ W.X. Zi*T/ *T/ XrO/ 0/ W..» W ' _Jfflß S.S.W., S.W., W.S. PRICE 29/6 ffl MR \ - S W «MURIEL”-For care-free days a striped Bemberg ( \\ \ tS and pE’ Silk Frock is essential. The one sketched is typical / / j/ \ skTFto lone Mostlv^n toning S f jSt 'll' ,h %s ul “ u i e iV lspl,y micE / / Il ! ■- s-S.W., W.S., w.x., price g/11 I MU AU ’ i “’- 84/-*°£ss/- F I J I i\ i w' fl I i( MJT riRTPIY’ SUPERIOR ENGLISH FROCKS in B’’ Mr &=/ M) miLUKHtU Oatmeal Crepes—Satin back. Black || B| / ZZW./{ an d Navy shades with beautiful .2. | Vjw applique work in lacquered satin IM - ' - Z" z I Cleverly cut with flared skirts. Sizes r V BB Z; ' " MARY ” ' ”£B/8/- H || <1 4 1 ‘MARY”— We’ve scores of the. smartest I W||. Z ' * wR® Neve?hfs r T^onStL m beL a so V chfck-f!fli EXQUISITE CONTINENTAL I (Jd/ FROCKS IN GEORGETTE Charm- \ 1 typical. Sizes S.S.W S.W., W.S., W.X. wTtS I. I Ih \ |l/ 1/ \ I PRICES /CS quaint new trimmings. Tonings of Br \ 'A IV M /’Z) I«VZ """ VW# O Brown, Black and Navy. Sizes W.S. UrU\ \-' iHra nw\ t w* «6/6/- £9/9/- 8188 I : l .\ \ /'I 11 tl J ' /C \ “MILDRED” Petal crepe fast washing y-Z • / >A \ I \ frocks .. . surely a collection of dream , WM 088 I ‘l \ \ \' A dresses! This one is typical of their , I' h Z \ V ) J hcarm. Sizes S.S.W., W.S. AMERICAN AND ENGLISH / ’i' I-/ ' I / PRICE AFTERNOON GOWNS. Attractive WJxvwtv ***’ —''Ziv/ | / new fl° ra l effects in Brown and JbWwSIV /-/• ‘| ■ I (1 'jZ-. /f~—jri I ;•/ Navy. Well cut frocks and perfect / &•' |j | jf- iW fitting. New and quaint trimmings f V n T at neckline. O.S. and Ex. O.S. sizes, I 45/- * 89/6 oallllTCr j./lfl / S' Why Not La y- by ' XW f II /\ ' ( \ PLAIN BLACK AFTERNOON ife’i H//\ •I, \ // frocks in o.s. and ex.o.s. / I R / I IM \\ FITTINGS. An attractive range, all IW? P L Mt \\ I'J k \ > cut on slimming lines and.simply I M Mi \\ 73 KVv 'styled. These are English Frocks in \\ W I t i A satin backed crepes and matalasse. \ \ I ////z&i' New unusual trimmings of braidings for t cw - •>"/ ‘ / I V i \ I ’ J’L'Z.a H-/' tW/T/X — - Saunter Coats for cool casual per- / / ’L 'A' \ fT-L • */’• UZ (/ S' f ection! Coats that even at the end EMI (A \ ••* • * 'IS/ v \ / "'Z / \ of the most strenuous day give you >1 ill \r> /:>] | that “band box” appearance! We i Z) I nA //x yX '■■*' Jf / have them as sketched in sizes S.W. feMyZ 1/ \ ilk !'/ /Trft / to W.X. at 49/6 and also others up W 17 *° re/ " “MAY” “MADGE” \ •¥ Rl* “MAY” AND “MADGE”— above display ’ 1 .**/’ A / Y typical styles in our collection of double yIJ i' t , 1// • 1 fe- ® $ 21 NMKgy A 4 weight Tennis Frocks. They not only look / •! . <d „ 1 V cool, they are cool. Cut for freedom . • / \ *»*.*•*/*• *1 T > J and they look as smart off the. court as on. //Ml* 0 * J* *•*•*! /<, I i 7 Smart women have always admired Fuji Silk / I W!• , ♦ !•£ n *sl ’ .. . and now, in these Tennis Frocks we find / >/A ’. \ •A* .1 I W© 18 bl this popular material in its smartest guise. / I >!• ‘//I / ® left I 4 '1 Sizes S.S.W., S.W. and W.S. AA /£ [ ‘..* • |*.‘7// «‘A 7 ' “11® 4 price \ ®j r r «4 Hat W ■ ® News! 4—J j |®l j M ai \ : '“mona” ffigßjaS’ “MEG” AND “MONA” above are L wearing Floral Linen Frocks. V/ r A.1.-A Taffeta Ready-to-Wear in \ IT They ’ le wonderful (the frOcks W ° \ W one of the most flattering styles you \ / kA They’ve a brilliancy of de- I. g can wear. Stitched brim and crown, \ (\ JU sign and colour you haven’t pre- ' finished with petersham ribbon. X -’’“X g/ viously seen (and neither had we). Navy, Black, Brown. J V F Practical to the last inch ... & Si PRICE \/ washability and lasting beauty are /gg essentials in all linens. Sizes S.S.W., r'\<, S.W., W.S., W.X. W PW A.2.— Sheer, flatterers . . . disarm- MARION A' p-fy ingly naive are these Taffeta Halos I PRICES 94 / 9Q /ft /' / showing a distinctive Dutch tend- . -- I CI / “ CaW/W “MARIAN” is wearing a Canad- fe ff / .kt o m i AO V /S' W a ian Floral Petal Crepe Frock, I. IM ency! Navy, Brown, Black, Lido. f & and we have similar styles now A ‘ K\ PRICE 4 £ JZZ 1 B showing. In sizes S.S.W., S.W., /PA X>M\ “mATTIY* 15/0 w.s. wuc® gg/e mJ maud \ fff Bf St Jll Ki “MAUD”— We’ve a bevy of fresh flower Bl Bf Sf ul Ml Jt! Si SI Si S! Sr S! S! ■ £ garden Print Frocks and “Maud” above dis- * x y^SU.SMIITHuw