Page 12 Advertisements Column 4

Southland Times, Issue 23182, 24 April 1937, Page 12

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EAT MORE OFTEN’ Modern Medical Research Disproves Three-meals-a-day Theory DOCTORS RECOMMEND ‘SNACKS’ “Not more food, but to lose ener SY to a ver Y marked de g rec more frequent food,” say Doctors. In two or three hours after the meal was . other words, “Take a little extra nourish- * taken - But when at thls P oint were ment between meals!” g iven food ’ their fi S ure went U P _ , again instead of continuing to decrease. One by one some or the cherished notions ° x . . . . J . And yet they did not eat more during the or our grandmothers are being torn to ' , i shreds by health investigators. One of the ay t an e ore. last of the Victorian superstitions to be results of these long and careful blown sky-high is the belief that mankind experiments have attracted enormous was born to take three meals a day with attention among medical men, and in nothing in between. consequence doctors are continually giving the advice to ‘eat more often.’ , MEALS AND HEALTH For some time past scientific research THE RIGHT KIND workers of high standing have been en- OF SNACK gaged in investigating the effect of meals When it comes to deciding what the on physical and mental efficiency. They between-meal ‘snack’ shall be, it is natural have examined factory workers, office that a pleasant and conveniently handled workers, school-children and others. They food of high nutritive value be chosen. A have conducted large-scale experiments frequent choice is a cup of delicious, and carefully tabulated the results. And easily made Bournville Cocoa, this, broadly speaking is what they have discovered: Without increasing the total amount con- HAPPY RESULT sumed during the day, people work better So nowadays when employers, school and their health improves if they eat at teachers and parents find their staff or more frequent intervals—five times a day their children sipping a cup of Bournville instead of three. Cocoa halfway through the morning or afternoon, they do not frown upon the MEASURING HUMAN ENERGY practice. Instead, they deliberately enDuring the long gap between breakfast courage it, and even adopt it themselves, and lunch and again between lunch and knowing that the output and quality of the evening meal, workers who took only work, and the worker’s power of resisting three ‘regulation’ meals a day were found illness, will materially improve as the result. F - 1 I 'The LANCET' the leading Medical Journal, I I says: “Cadbury's Cocoa is a real food." I L . I « • 13 »