Page 17 Advertisements Column 3

Southland Times, Issue 23047, 14 November 1936, Page 17

J ?A* „ 7 NEW ... Kplift r j designed for action I ff I- fl T° put the most beautiful of all accent upon your figure ... get yourself one of these 'I grand new uplifts. They’re the newest thing - V to cope with the sad tendency of soft bosoms X 1 >"' to sag. The deep containers define and shape ’ X "1 eac h breast as nature intended, and the /' /ll 'u .--r scientific uplift relieves the delicate muscles H I i 'Wit ' f rom ie strain w bicb causes them to V u i I • weaken and break down. fffj \ A Apart from the young and spirited look the few »\ 'W I' Lido uplift gives, it lends a clever optical illull® •A\ ■% 1 ' JKSW’I sion to your figure. Lengthens the line from armpits to waist and, uplifting the chestt'7 ~ ffiF’ 1 li! ' " / line, slims the hips and waist by comparison. W r'la 1 1 lo V T hJo Other brassiere has ever been planned to do so much for your fi ? ure - And • •• V 1 ' rejoice ... It leaves you free! For Lido was d’ ; *' ' . expressly designed for beauty in action! ADJUSTABLE STRAPS C3~ S A spare set of elastic straps are given with every ff J Udo. They can be slipped on and off in a second— ■ no sewing. X tt l *— 7 ■ -—— A special attachment is also included which makes PU[J C C I f K>\ your Udo perfectly backless for evening. yßi'ljJlt.ilCJ la/ (dSsftUb

SMART AND SEAWORTHY j f / ' d ' /’I / f/ T he p ac ific slick cut and spring-knit keeps you U trim as a fish before-and after-the plunge. No ? disconcerting sag or wrinkling when you emerge / dripping from the briny. The brown and brawny r /a <0 like the smart low cut and thc free ‘P la y at V shoulders and back. In both colour and fabric \ j W| your Pacific is strong and masculine, dyed in the J 7- H wool, and fit to face all the hazards of sea, sun and a strenuous summer without shrinking or fading. And st y le? •♦ • wcll > see for y° ursclf at an y smart \ store. All priced considerately. r Pacific No * s ‘ Short I 7 / A pair of sturdy shorts, very I— > / 11 ■«—'> lov P Double ribbed 1S waistband for snug fit. U'77?\ W Smartly cut. \ j f J ■PR Pacific *F* \ Pacific Racer Back \ 1 ) When the top is detached f / ■k-.>UV i \{l \ M The popular Y back for free \ I / these well-cut shorts are A Vf k ' 1 : X Qr baif Y V % <7 complete for agoodsuntan. I gv'W , -jj : ... I \ I / J The girl friend is wearing K \ \" I 7 one of the truly high-tide 11 I I styles for 1937 — Pacific \ / fSx IH B MMP\ O ( KL v i/ k Lane, Walker, Rudkin, Limited, Christchurch and Ashburton.