CHURCH PUBLICITY

Southland Times, Issue 25268, 24 April 1935, Page 7

CHURCH PUBLICITY

GEORGE A BIRMINGHAM’S HINTS. Canon Hannay (“George A. Birmingham”) spoke during the discussion at the Royal United Service Institution last night, when Mr Shaun Patrick O’Connor read a paper on “The Church and Advertising.” Canon Hannay said the Americans were ahead of the British in church advertising, and quoted the following advertisement in a Texas newspaper: "Try the second Presbyterian Church, East Twenty-fifth-street. They welcome you there as if you were their wealthy uncle and they your only heir. Number 15 car toots you within two blocks for Ce " The Rev. Clements, Minister of the second Presbyterian Church, sure does put over some strong talk on Sundays. You may not be much of a churchman, but you will enjoy him." Canon Hannay suggested the following, if the Churph advertised in this country: , "What has happened to your Sunday smile since Dean Inge left St. .Pauls. Why not try the Rev. Henry Merriman at St. Hilarious, generally known as the P. '-»■ Wodehouse of the pulpit?” . Mr Harold W. Eley, advertising manager of the Dunlop Rubber Company, addressing the British Sales Promotion Association in London, said: “In my view Press advertising, despite all other forms which now combat with it, remains the paramount force in advertising to-day. A good deal of money is wasted and a good deal of advertising fails to pull its weight because the money had been spent in some new form of advertising which had caught the fancy of business chiefs. I have always stood for straightforward, simple statements in advertising.” _____________