A case where advertising of a certain type did not pay was mentioned by Sir George Mason Allard, president of the Institute of Chartered Accountants in Australia, to an Auckland reporter. Sir George, who is visiting New Zealand, was criticizing the size and nature of advertising hoardings that, he declared, spoiled much of the scenery at Rotorua. “I remember,” he said, “a motor spirit hoarding at a beauty spot in Australia. It so marred the view that I declared I would never buy that brand of petrol again—and I haven’t.”
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Southland Times, Issue 22378, 18 July 1934, Page 12
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90Untitled Southland Times, Issue 22378, 18 July 1934, Page 12
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