THE BEST RESULTS
ADVERTISING GOODS. AN ENGLISH VIEWPOINT. Mentioning that his company, on an average, spent £50,000 a year on advertising, Mr Leonard Clements, export manager of Ferodo, Ltd., London, stated that after experimenting considerably his company now use only two types of advertising; newspapers for convincing the public, and trade papers and its own manuals for the trade. Another point that he emphasised was that the placing of the appropriation in advertising experts’ hands accounted mostly for that success. In his opinion, and in that of most British business men, it was foolish for any manufacturer or retailer to do other than place his advertising allotment in an expert’s hands.
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Bibliographic details
Southland Times, Issue 22296, 11 April 1934, Page 11
Word Count
111THE BEST RESULTS Southland Times, Issue 22296, 11 April 1934, Page 11
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