FREQUENCY
EFFECT ON READER’S MIND. One of the outstanding advantages offered by newspaper advertising is frequency. A name once seen may quickly be forgotten; a name seen repeatedly will stamp itself upon the reader’s mind.
Newspapers are the only medium of daily communication with all the people who can read. Newspaper advertising never lets a prospect get “cold.” Mr T. J. Carroll, president of the Gorton-Pew Fisheries Co., in explain-
ing a steady increase in the company’s newspaper advertising, said: “The newspaper enables us to get our message across with greater frequency, and this message is always associated with other live news of the day.” In a study of the preferred schedules of 22 national newspaper advertisers, made by the Bureau of Advertising in 1931, frequency was considered of generally greater importance than size or position of copy.—American NJP.A, Bulletin.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/ST19331230.2.21
Bibliographic details
Southland Times, Issue 22210, 30 December 1933, Page 3
Word Count
140FREQUENCY Southland Times, Issue 22210, 30 December 1933, Page 3
Using This Item
Stuff Ltd is the copyright owner for the Southland Times. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.