NOBLE’S

Southland Times, Issue 22201, 19 December 1933, Page 10

NOBLE’S

TOYS THAT GIVE DELIGHT.

To walk into such a store as that of Noble’s handily-situated Dee street shop is a real delight, for such a wealth of colour shining from a host of good things for children and adults cannot but have an exhilarating effect. The display at Noble’s is in keeping with the happy Christmas spirit, so that the very shop itself with its hosts of toys and Christmas goods radiates good cheer.

Entering the door one is immediately met by a collection of toys which are so obviously just wfcat every boy and girl longs for that it holds a fascination of its own. It is hardly necessary to mention here that not a single trashy or low-grade toy is to be found at Noble’s, for in a period of over 28 years of successful trading this firm has found that to stand up to the boisterous attentions of children a toy must be able to stand up to a few hard knocks! What a magnificent selection is to be found, and at what a low price. Brightly-hued pails that are just the thing for youthful paddlers, splendid aeroplanes (including ones which really fly), motor-cars and motor vehicles of every description and make —all these and a crowd of others greet the eye. In the stationery section one comes across other presents that give quieter but perhaps more satisfying pleasure to youthful readers. There are enchanting picture books for the infants, and then what a crowd of adventure and school stories foi' boys (and girls, too) are to be found! If this scribe

had had such a collection to choose from when he was young he would have considered himself a very lucky boy. These are rousing, healthy tales that kindle the fire of adventure in a boy and foster in him a taste for good reading. If the children are well-catered for, a glance at the many departments for grown-ups is enough to show that a few minutes of browsing around the delightful displays should be enough to solve anyone’s gift problem. Fancy boxed gift stationery is presented in an artistic and “different” way; then there is a fine selection of handbags and xylonite brush sets in colour, which are a joy both to give and receive. A more suitable present for a lady could scarcely be found, in fact. Christmas cards and calendars are so splendidly worded that selection is a matter of greatest difficulty. A striking feature of Noble’s stocks is the display of cameras which, though priced in range as low as 2/-, nevertheless take a clear and pleasing photograph. All the 1934 diaries of standard make and selection are there, while fountain pens of well-known make and sterling reputation may be purchased. The brassware section is most artistic and meritorious, and will solve the gift problem for many. Every article bears evidence of exquisite workmanship. But it would be invidious to single out more of the articles from the outstanding range of Christmas presents that may be found at Noble’s. Everything is so attractive, the prices are so irresistible, the articles are so certain to prove useful and evoke appreciation, that any one who enters within the portals of the shop finds it an exceedingly difficult task to reject most of the stock! That is the true test of the worth of any store.